Ryonet | #PoweringThePrint
Our friend Ryan Kintz of Afton Tickets and Afton Shows took the time to do thorough research to discover how small businesses can survive the pandemic. Originally written for his site, he graciously offered to share it on our channel in hopes to spread more information to save small businesses. I hope you enjoy the read!
RIGHT NOW is the time to do everything you can to help ensure your small business can sustain with low revenues (or no revenues) until this pandemic is over. I spent the past week talking to bankers, accountants, governmental agencies, other business owners, and other event organizers to develop a roadmap you can follow.
Even if your business has a decent amount of cash reserves like ours (Afton Tickets and Afton Shows), I still recommend that you consider implementing these strategies as a proactive “safety back up” plan in case the current live events ban lasts six months or longer.
We are in dark times… Many events and businesses that I’ve talked to fear they won’t exist when this is all over. But you can do this. There is a light at the end of the tunnel. We are all in this together.
DISCLAIMER: This article does not constitute legal advice or tax advice. Each state agency has different requirements and terms. Please check with your attorney, accountant, and your state-specific agencies. These are suggestions only. Afton Tickets/Ryonet is no in a way guaranteeing any specific outcome with these suggestions and tips.
The SBA Disaster Relief Loan program now is accepting applications from businesses affected directly by COVID-19. The U.S. Congress is pushing to get $500 billion in funding to this program, and it’s possible they increase the funding even further. To put this into perspective, $500 billion is enough to give 1,000,000 businesses a $500,000 loan. But as of right now, there is only $50 billion of current funding. It’s on a first come, first served basis and it’s possible that the money could run out.
The benefits of an SBA Disaster Relief Loan include:
SBA Disaster Relief Loans can be used during this crisis to pay business expenses, office rent, employee payroll, etc. The SBA has said you can also consolidate other debt you have with other banks or credit cards. By doing that, you will significantly lower your total monthly debt payments and save money with the lower SBA interest rate.
You can find the 4506-T and P-019 forms at:
It’s going to ask for a personal financial statement of each business owner. You will do this online, but be ready to provide personal debts owed to which banks, amount owed, and monthly payment. Any and all personal assets or liabilities including your life insurance information, your mortgage account number, etc.
An SBA officer on the phone (after being on hold for 3 hours) told one of my entrepreneur friends that additional information can be helpful to prove the direct effects of COVID-19 to the SBA. This SBA officer recommended the following:
I would also recommend after you complete your application to email the SBA these additional documents as well: email@example.com.
THE SBA DISASTER RELIEF WEBSITE IS SLOW & BUGGY!
As of March 21, 2020, the following states have declarations:
If your business is in one of these states you may apply online at https://disasterloan.sba.gov/ela. If you are unable to apply online, you may download an application at https://disasterloan.sba.gov/ela, under the Loan Information tab.
If your state is not on this list, I recommend you check the SBA website everyday (or more often) because it’s first come, first serve. So if you’re one of the first businesses once your state is eligible to apply you will be ahead of the line for your state.
The sooner you complete your application the further ahead of other businesses you will be. If you need SBA Disaster Relief, fill out the application immediately.
Hold times are 45 minutes up to 2 hours. I’ve heard reports of people being on hold for an hour and then the SBA phone system hangs up. Their phone systems are overloaded.
SBA email inboxes came back last Friday as “mailbox is full.” Response times via email are taking up to 7 days or longer. Their staff is completely overloaded.
The state of Oregon has a program called “Oregon Work Share.” Here’s how this works. Oregon Work Share is a program to help employer’s AVOID full layoffs. With Oregon Work Share, the employer chooses which employees to cut down 40% of their hours.
In this case, the employer only pays 60% of the employees’ normal wages, and the Oregon Employment Department, through Work Share, pays those employees 40% of their full unemployment benefits. The thinking here is, if they can help you AVOID laying off 40% of your work force, and keep most employees through Work Share, then that is a big win for your employees and for the state in general.
TIP: Call your state’s employment office or google to find what the equivalent is in your state to Oregon Work Share. It may be called something different, but you should have something like it in your state.
You must have at least 3 or more employees on Work Share. Full-time employees must have been full time for at least 1 year. Part-time employees must have been part-time for at least 6 months.
ROUGH NUMBERS ON HOW THIS COULD WORK:
Employee A annual salary is $30,000 = Monthly Payroll Cost $2,500
Employee B annual salary is $60,000 = Monthly Payroll Cost $5,000
Employee C annual salary is $90,000 = Monthly Payroll Cost $7,500
Employer puts Employee A, B, and C on Oregon Work Share and reduces full time hours by 40%, so each employee now works 24 hours per week.
Employer now pays with Work Share:
Employee A Monthly Payroll Cost: $1,500
Employee B Monthly Payroll Cost: $3,000
Employee C Monthly Payroll Cost: $4,500
Employer in this example now has a $9,000 monthly payroll with Oregon Work Share versus their normal $15,000 monthly payroll. So that’s $6,000 saved per month for this employer. Work Share potentially saved this employer from having to completely layoff Employee A and Employee B.
Employee approximate earnings on Work Share:
Exact numbers can vary, but from various calculations through the Work Share calculator and from reports from several business owners I spoke with, employees are seeing a 21% to 25% decrease in total wages when put on Work Share. Oregon Work Share sends a check to each employee to makeup for some of their reduced hours.
EMPLOYERS CAN APPLY FOR OREGON WORK SHARE HERE:
If your business owes any money on credit cards, credit lines, cashflow lines, or long term loans – you need to know about this!
Right now, every major bank is giving “forbearance” on monthly loan payments. This means they are basically suspending your loan payment (you don’t have to pay it), IF YOU CALL YOUR BANK AND REQUEST THIS.
DO NOT just stop paying your minimum payments. You have to call into your bank (it may take 30 minutes to 1.5 hours of being on hold) and request this in order to not get penalized.
Make a list of every single minimum payment you owe on any business debt along with which bank that debt is held at. Then call down the list and keep track of which payments you successfully got suspended and put into forbearance.
IMPORTANT: Banks are requiring in most cases, that you call back EACH MONTH to get the next month’s payment suspended. If this is the case, make sure you know which date you need to do this again for each loan payment. If you forget to do this each month, they will charge you the minimum payment.
One business I talked to didn’t have a large amount of debt for a business their size. But they were paying the following minimum payments each month:
TOTAL MONTHLY MINIMUM PAYMENTS: $4,203.00
By calling in and doing this, this business saved $4,203.00 per month during this crisis which could cover their office lease/rent or potentially allow them to keep 1-2 more employees on payroll with Oregon Work Share.
BANKS SAY THAT PAYMENTS WILL STACK UP – BUT…
Right now banks are saying when a minimum payment goes into forbearance, at the end of this crisis you’ll need to pay those payments. They will “stack up” and be owed later, in theory. Be prepared for that.
HOWEVER, there is a possibility that the government provides funding programs to wipe away these stacked up suspended payments, or that the government will end up forcing banks to forgive these stacked up payments. Nobody knows for sure. At the end of this crisis, if we all find out any suspended loan payments in forbearance somehow get forgiven – the businesses that did not bother calling in to suspend their loan payments are going to have a lot of regrets.
Now is the time to pull up your Profit & Loss Statements from the past 3-6 months. Look at every single business expense line by line. You can’t properly plan without this information. This will show which areas you can cut spending on, decrease spending on, or what large expenses need to be looked into.
Also go into your online banking portal and look at every single transaction on every business credit card for the past 60-90 days. This will show you which vendors or services are on auto-payments and will show you what else you’re spending your money on.
If you’re paying $750 for your server hosting each month, will that vendor allow you to suspend payments like the banks are doing? Or, with lower web traffic during COVID-19 can you back down your server costs at 40%?
If you typically send a lot of emails with Mail Chimp, but during COVID-19 your email sending is going to be 50% lower, look into downgrading your email sending provider plan so you’re not overpaying.
What can you cut for now? Office janitorial services? Downgrade your internet speed or cut TV products? Which software as a service subscriptions can you live without temporarily? Try to negotiate with any vendors or long-term contracts you have – it’s worth a shot and in most cases will probably work!
A $49.99 per month subscription service may seem like a drop in the bucket, not huge savings. But if you identify 15 or 20 expenses like that you’re going to be saving almost $1,000 per month.
It’s all about budgeting! You’re probably not eating out at restaurants as a company expense like you use to. Have you calculated out exactly how much your company credit cards will save by not eating out at restaurants? If you know that will save the company $1,200 per month – that’s 1/3 of one of your employees salaries.
Lastly, after you do all of this, WATCH your banking statements and credit card statements each week. This will help you see exactly how much money is being spent with limited business operations. If your normal operating expenses for the business are $89,000 per month, it’s valuable for you to learn over this next 1-2 weeks that during “COVID-19 CRISIS MODE” your business is only going to be spending $24,000 per month after all of your cost-cutting and strategy is in place. Then you can calculate out how long your business can sustain itself based on your remaining lines of credit and the SBA Disaster Relief Loan you are applying for.
Now is the time to review, word by word, your official company refund policy. Are the exact same refund policy terms matching in all areas your customers can view them? Do you know all of the areas that customers can view your refund policy? (Website terms, checkout terms, email receipts, FAQ’s, etc).
Is an Act of God specifically guaranteeing refunds to everyone? Or does an Act of God such as COVID-19 in your refund policy specifically indicate that refunds are not given, but a reschedule date will be given which the order will be honored to?
You need to know this so you can effectively handle any customer complaints or issues or refund requests.
This is also the time to ask yourself, “Does my Refund Policy protect me enough?” It’s too late for a revamped Refund Policy to take effect to any past purchasers. However, if you find that your Refund Policy says that an Act of God grants a full refund – and you don’t want that to be the case anymore, change it right now. All future orders will have the terms applied that you want to have in your Refund Policy.
To learn more about what you can do for your personal finances, please read the original post.