3 Ways to Make Your Screen Print Shop Stand Out
Every screen print shop wants to stand out. Whether that’s printing in a niche aspect of the trade, having excellent branding, or something else, you have to make your shop stand out above the noise. But how do you achieve that? There are plenty of ways to make your mark. Here are three tips to make your shop stand out.
How to Establish a Brand
Side hustles are becoming more common as people decide the traditional nine-to-five doesn’t cut it any longer. Needing to diversify their sources of income, many have turned to starting up a screen printing side business. Whether you want to print for others or start your own clothing line, launching the new business will require more work than investing in the supplies and equipment. You'll need to develop a brand that stands out from the crowd, cuts through the noise, and speaks to your future customers. Learn how to establish a strong, unique, intriguing brand by delving into the depths of brand identity, brand voice, logos, and visual elements.
Establishing a Brand: The Voice
When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.