hand holding up a Canon DSLR

Establishing a Brand: Creating Visual Elements

Sage Larson

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech. 

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs. 

person drawing the W in lockdown on an ipad

Establishing a Brand: Creating a Logo

Sage Larson
Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.
laptop with a word doc opened

Establishing a Brand: The Voice

Sage Larson
When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.
screen on press that says symmetree

Establishing a Brand: What is Brand Identity?

Sage Larson
You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.
water pouring out of drain onto filtration system

Disposing of Hazardous Screen Print Shop Waste

Sage Larson
The screen printing process creates waste, particularly in the form of inks, emulsions, and the chemicals used to clean them off screens and tools. Some of this waste is hazardous. As awareness of environmental and safety concerns continue to grow, so does the importance of having a plan for properly disposing of it.
sgreen ink degrader, supreme wash, and aqua wash

How to Do Eco-Friendly Screen Printing

Sage Larson

Let’s face it. Screen printing is dirty, messy, and toxic at times. From the chemicals, garment manufacturers, chemical waste, to water pollution, screen printing has a long road ahead to becoming eco-friendly. Implementing greener practices seems challenging and expensive, but that’s not the case. 

Our choices matter. Let’s look at ways screen printers can implement environmentally friendly products and processes in their shops. 

States Issue Requirements for Businesses and Individuals to Wear Face Coverings

States Issue Requirements for Businesses and Individuals to Wear Face Coverings

Sage Larson
Unfortunately, the number of coronavirus cases is rising. As the country grapples the situation, each state has taken the matter into their own hands. Some have delayed reopening plans while others have shut down their state again. In order to lower the amount of cases, states have issued requirements or recommendations about wearing face coverings.
allmask face mask

Three Tips for Selling Face Masks

Ryan Moor
The face mask demand changes daily. More screen printing shops and promotional products distributors are starting to sell masks. Stay ahead of your competition. Here are three simple tips to help you be successful in the mask game.
How to Build a Clientele for Your New Screen Printing Business

How to Build a Clientele for Your New Screen Printing Business

Sage Larson
It's hard to run a business if you don't have any customers. Building your clientele base is one of the biggest hurdles a new business owner faces (other than the fun, upfront costs). Let's look at the different ways you can let the world know about your new screen printing business.
Supporting Local – Watch the Printers Roundtable

Supporting Local – Watch the Printers Roundtable

Sage Larson
Last week, a group of screen printers gathered to chat about what supporting local means to them. From building customer relationships to creating educational videos, these printers have a variety of ways they've continued to make an income while giving back to their community and the screen printing community.
Press On Episode Four: Together IS Better

Press On Episode Four: Together IS Better

Sage Larson
The latest episode of the Press On series is here! Ryonet continues the saga of bringing together some of the brightest and rad people in this industry to talk through some of the challenges and successes. We also want to share ideas as a community because Together IS Better. We’re looking at how to use your shop to serve your community, the fast-paced action necessary in the quick changing climate, and products and services needed during these times.
The Lifestyle of Owning a Screen Printing Side Business

The Lifestyle of Owning a Screen Printing Side Business

Sage Larson
Once you get the ball rolling for your screen printing side gig, it's hard not to let it seep into most aspects of your life. Don't blame ya. This is your passion. It's your me-time. A lot of other Americans feel the same way. According to Bankrate, 4 in 10 Americans have a side business and make around $8k annually. Side hustles are popular and profitable, but they can fall apart if you don't set up the time, space, and budget for it.