News

Should You Go Auto or Hire Another Printer?

Jacelyn WedmanMar 16, 2023

Boxes of shirts are stacked from the floor to the ceiling. You’re covered with pallet adhesive and ink. Your wrists ache with pain, your legs are numb, fingers are stiff. You pause, staring at the 716th shirt you printed that day. You stare at the stack of t-shirts behind the press, printing 1,500 to be exact. The clock reads 11:17 PM. This order is due tomorrow. You look down and sigh, staring at your cracked, callous hands. This is the 12th time you’ve had to work late to finish a high-volume order this month. You can’t take it anymore. Something has got to change.

So, you, the printer, have two options. Hire another printer or go auto. But which should you do? Let’s explore these options so you can decide which is best for your growing shop.

What is Minimum Order Quantity and Why Does it Matter?

Jacelyn WedmanMar 15, 2023

Every printer wants to make money. You don’t want to lose profit on a job, but don’t want to turn potential customers away. So what do you do? Set a minimum order quantity. A minimum order quantity will ensure that you are putting in the effort that isn’t going to waste. It also can help weed out customers who aren’t committed to quality like you are. Get your calculators out; this is going to take a bit of math. Don’t worry though. Here’s everything you need to find your minimum order quantity for every job.

4 Steps to Turn Cardboard into a DIY T-shirt Folder

Jacelyn WedmanJul 22, 2022

Ever seen a T-shirt folded to perfection and thought it increased the value of the shirt? Folding T-shirts is a great way to increase the value of your orders. By folding shirts, you can create custom packaging and wow customers by adding a small step into your process. A T-shirt folder not only quickly folds t-shirts to industry-standard specs, but it is also an affordable option to streamline your process. Want to create your own? Here’s how.

A Guide to Pricing Screen Printed Garments and Turning a Profit

Jacelyn WedmanJun 15, 2022

Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops.

Top 3 Tips for Printers Starting a Screen Print Shop

Jacelyn WedmanAug 20, 2021

You’ve decided to jump into screen printing. Starting anything new can be intimidating. Wouldn’t it be nice to have some advice from seasoned printers to give you a leg up? Look no further. In this blog, five print shops share their top three tips for printers starting a screen print shop.

Establishing a Brand: Creating Visual Elements

Sage LarsonDec 11, 2020

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.

Establishing a Brand: Creating a Logo

Sage LarsonDec 02, 2020

Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.

Establishing a Brand: The Voice

Sage LarsonNov 20, 2020

When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.

Establishing a Brand: What is Brand Identity?

Sage LarsonNov 13, 2020

You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.

Disposing of Hazardous Screen Print Shop Waste

Sage LarsonAug 21, 2020

The screen printing process creates waste, particularly in the form of inks, emulsions, and the chemicals used to clean them off screens and tools. Some of this waste is hazardous. As awareness of environmental and safety concerns continue to grow, so does the importance of having a plan for properly disposing of it.

How to Do Eco-Friendly Screen Printing

Sage LarsonJul 16, 2020

Let’s face it. Screen printing is dirty, messy, and toxic at times. From the chemicals, garment manufacturers, chemical waste, to water pollution, screen printing has a long road ahead to becoming eco-friendly. Implementing greener practices seems challenging and expensive, but that’s not the case.

Our choices matter. Let’s look at ways screen printers can implement environmentally friendly products and processes in their shops.

States Issue Requirements for Businesses and Individuals to Wear Face Coverings | Screenprinting.com

States Issue Requirements for Businesses & Individuals to Wear Masks

Sage LarsonJul 01, 2020

Unfortunately, the number of coronavirus cases is rising. As the country grapples the situation, each state has taken the matter into their own hands. Some have delayed reopening plans while others have shut down their state again. In order to lower the amount of cases, states have issued requirements or recommendations about wearing face coverings.