News

Why Screen Printers Should List Their Shop in a Directory

Jacelyn WedmanJul 21, 2023

Being part of something bigger than yourself is a good feeling. It’s reassuring to know there are people to support you and have some extra exposure to the digital world as a bonus. In today’s digital climate, having your shop listed in a directory can be a huge help in getting eyes on your business without much effort from you. Let’s dive into what a directory listing can do for screen printers and how to make the most of it.

How to Protect Your Artwork From Copyright Infringement

Jacelyn WedmanJun 21, 2023

Screen printers are artists. Bringing a design from concept to garment is an artistic process. That art deserves to be protected. What’s worse than seeing a design you worked hard on get ripped off, and not being able to do anything about it? There’s a solution to protect your artwork: get it copyrighted. It seems daunting, but the process can help you protect your work.

3 Productivity Hacks to Save Screen Printers Time and Money

Jacelyn WedmanJun 14, 2023

Every printer wants to save time and cash, right? Most screen printers know the most common time-saving hacks: optimizing print setup, keeping a stock of burned screens handy, and getting some scheduling help if you’re getting buried, to name a few. But there are tons of little ways to increase your productivity, one hack at a time.

3 Ways to Optimize Your Website for Mobile Devices

Jacelyn WedmanJun 07, 2023

In today’s digital world, everything is becoming more and more mobile-friendly. Think about it: how often do you look things up on your phone? Are you reading this blog on your mobile device? According to Statista, “Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2023, mobile devices (excluding tablets) generated 58.33 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before permanently surpassing it in 2020.”

According to TechJury, “83 percent of mobile users expect a flawless experience whenever they visit a website with any mobile device.” Up to 70 percent of web traffic comes from mobile devices. So how do you make your website mobile-friendly? Here are a few tips.

3 Ways to Make Your Screen Print Shop Stand Out

Jacelyn WedmanMay 17, 2023

Every screen print shop wants to stand out. Whether that’s printing in a niche aspect of the trade, having excellent branding, or something else, you have to make your shop stand out above the noise. But how do you achieve that? There are plenty of ways to make your mark. Here are three tips to make your shop stand out.

What is Copyright Infringement and Why Does it Matter to Screen Printers?

Jacelyn WedmanApr 28, 2023

Copyright infringement can happen to anyone. Say a client asks you to print a design of a cup of coffee with the Starbucks logo on it. You may think it’s no big deal and grab its logo online and slap it on a t-shirt. A few months later, a cease and desist letter or email comes to you. Guess what? That Starbucks logo is copyrighted. Navigating copyrights is a bit tricky. Let’s dive in and define copyright and copyright infringement. Then we’ll see how it relates to screen printers.

How to Create & Screen Print QR Codes on Garments

Jacelyn WedmanApr 12, 2023

Quick Response codes, or QR codes, are everywhere. You sit down at a restaurant and to read the menu, you have to scan a QR code. You walk through a trade show, stop by a booth with stellar equipment, and to get that show discount, you gotta scan a QR code. You’re picking up a new couch you found on Facebook Marketplace. To Venmo the seller, they bring up the QR code for their account so you can scan it and easily reimburse them.

Should You Go Auto or Hire Another Printer?

Jacelyn WedmanMar 16, 2023

Boxes of shirts are stacked from the floor to the ceiling. You’re covered with pallet adhesive and ink. Your wrists ache with pain, your legs are numb, fingers are stiff. You pause, staring at the 716th shirt you printed that day. You stare at the stack of t-shirts behind the press, printing 1,500 to be exact. The clock reads 11:17 PM. This order is due tomorrow. You look down and sigh, staring at your cracked, callous hands. This is the 12th time you’ve had to work late to finish a high-volume order this month. You can’t take it anymore. Something has got to change.

So, you, the printer, have two options. Hire another printer or go auto. But which should you do? Let’s explore these options so you can decide which is best for your growing shop.

What is Minimum Order Quantity and Why Does it Matter?

Jacelyn WedmanMar 15, 2023

Every printer wants to make money. You don’t want to lose profit on a job, but don’t want to turn potential customers away. So what do you do? Set a minimum order quantity. A minimum order quantity will ensure that you are putting in the effort that isn’t going to waste. It also can help weed out customers who aren’t committed to quality like you are. Get your calculators out; this is going to take a bit of math. Don’t worry though. Here’s everything you need to find your minimum order quantity for every job.

A Guide to Firing up Your T-Shirt Printing Side Hustle

Jacelyn WedmanSep 09, 2022

Need some extra cash? Want to diversify your income? Starting a side hustle is a great way to earn some extra money while doing something you love. Screen printing is a great side hustle to start up. Dip your toes in with a small press and take the craft as far as you want. Let’s talk about why you’d want a side hustle, what you’ll need, and how to be successful at it.

4 Steps to Turn Cardboard into a DIY T-shirt Folder

Jacelyn WedmanJul 22, 2022

Ever seen a T-shirt folded to perfection and thought it increased the value of the shirt? Folding T-shirts is a great way to increase the value of your orders. By folding shirts, you can create custom packaging and wow customers by adding a small step into your process. A T-shirt folder not only quickly folds t-shirts to industry-standard specs, but it is also an affordable option to streamline your process. Want to create your own? Here’s how.

A Guide to Pricing Screen Printed Garments and Turning a Profit

Jacelyn WedmanJun 15, 2022

Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops.