hand holding up a Canon DSLR

Establishing a Brand: Creating Visual Elements

Sage Larson

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech. 

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs. 

laptop with a word doc opened

Establishing a Brand: The Voice

Sage Larson
When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.
screen on press that says symmetree

Establishing a Brand: What is Brand Identity?

Sage Larson
You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.
water pouring out of drain onto filtration system

Disposing of Hazardous Screen Print Shop Waste

Sage Larson
The screen printing process creates waste, particularly in the form of inks, emulsions, and the chemicals used to clean them off screens and tools. Some of this waste is hazardous. As awareness of environmental and safety concerns continue to grow, so does the importance of having a plan for properly disposing of it.
sgreen ink degrader, supreme wash, and aqua wash

How to Do Eco-Friendly Screen Printing

Sage Larson

Let’s face it. Screen printing is dirty, messy, and toxic at times. From the chemicals, garment manufacturers, chemical waste, to water pollution, screen printing has a long road ahead to becoming eco-friendly. Implementing greener practices seems challenging and expensive, but that’s not the case. 

Our choices matter. Let’s look at ways screen printers can implement environmentally friendly products and processes in their shops. 

States Issue Requirements for Businesses and Individuals to Wear Face Coverings

States Issue Requirements for Businesses and Individuals to Wear Face Coverings

Sage Larson
Unfortunately, the number of coronavirus cases is rising. As the country grapples the situation, each state has taken the matter into their own hands. Some have delayed reopening plans while others have shut down their state again. In order to lower the amount of cases, states have issued requirements or recommendations about wearing face coverings.
Fire Up Your Screen Printing Side Business with the Riley 150 Kit

Fire Up Your Screen Printing Side Business with the Riley 150 Kit

Sage Larson
Whether you’re in need of some extra help to make your rent, pay off some credit card bills, or just building some savings, the reality is that you’re in need of adding another source of income to help pay for living expenses. If you're ready to put in the work and have decided that screen printing is the route you want to take, then consider jumpstarting your business with the Riley 150 Kit.
The Lifestyle of Owning a Screen Printing Side Business

The Lifestyle of Owning a Screen Printing Side Business

Sage Larson
Once you get the ball rolling for your screen printing side gig, it's hard not to let it seep into most aspects of your life. Don't blame ya. This is your passion. It's your me-time. A lot of other Americans feel the same way. According to Bankrate, 4 in 10 Americans have a side business and make around $8k annually. Side hustles are popular and profitable, but they can fall apart if you don't set up the time, space, and budget for it.
How to Set Up Your Online Store and Establish a Presence on Social Media for Your At Home Business

How to Set Up Your Online Store and Establish a Presence on Social Media for Your At Home Business

Sage Larson
You got all your screen printing equipment and supplies set up at home. You've printed out some designs for your brand. You're ready to show the world what you can do. It's time to get online to build your online store and establish a social media presence. 
Press On: Real Talk with Print Shop Owners Amid COVID-19

Press On: Real Talk with Print Shop Owners Amid COVID-19

Ryan Moor
Three weeks ago, our friends Tom, Rick, Pam, and Brett from the Ink Kitchen reached out to Impressions, Ryonet, and Bella+Canvas to help create a series that documents the journeys, thoughts, and opinions of different shop owners and garment decorators across the country as we all navigate through this together. The series launched on Bella’s YouTube channel with Episode 1 and continued on Ink Kitchen's YouTube channel last week. 
How Many Shirts Do I Need to Sell for the Riley 150 Press to Pay Itself?

How Many Shirts Do I Need to Sell for the Riley 150 Press to Pay Itself?

Sage Larson
If you are ready, and believe screen printing will fulfill your creative passions while bringing in some revenue, you have come to the right place. Have you heard about the new Riley Hopkins 150 Press? It's the perfect press for someone looking to startup a screen printing side gig because it's incredibly economical and high-quality.
COVID-19 Survival Plan: Small Business Edition

COVID-19 Survival Plan: Small Business Edition

Ryonet Collaborator
Our friend Ryan Kintz of Afton Tickets and Afton Shows took the time to do thorough research to discover how small businesses can survive the pandemic. Originally written for his site, he graciously offered to share it on our channel in hopes to spread more information to save small businesses. Hope you enjoy the read!