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What is Minimum Order Quantity and Why Does it Matter?
Every printer wants to make money. You don’t want to lose profit on a job, but don’t want to turn potential customers away. So what do you do? Set a minimum order quantity. A minimum order quantity will ensure that you are putting in the effort that isn’t going to waste. It also can help weed out customers who aren’t committed to quality like you are. Get your calculators out; this is going to take a bit of math. Don’t worry though. Here’s everything you need to find your minimum order quantity for every job.
Top 3 Tips for Printers Starting a Screen Print Shop
You’ve decided to jump into screen printing. Starting anything new can be intimidating. Wouldn’t it be nice to have some advice from seasoned printers to give you a leg up? Look no further. In this blog, five print shops share their top three tips for printers starting a screen print shop.
Establishing a Brand: Creating a Logo
Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.
Establishing a Brand: The Voice
When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.
Are You Ready for Mayhem?: Insurance Musts for Any Small Business
Unless you’ve been living under a rock since 2010, you should be well acquainted with “Mr. Mayhem” from the Allstate commercials, who warns you to get Allstate to be “better protected from mayhem like me.” The ads focus on how small, unplanned events, can have disastrous results if you’re not prepared for the unexpected. It’s […]
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