What is Copyright Infringement and Why Does it Matter to Screen Printers?
Copyright infringement can happen to anyone. Say a client asks you to print a design of a cup of coffee with the Starbucks logo on it. You may think it’s...
-
-
What is Minimum Order Quantity and Why Does it Matter?
Every printer wants to make money. You don’t want to lose profit on a job, but don’t want to turn potential customers away. So what do you do? Set a...
-
Top 3 Tips for Printers Starting a Screen Print Shop
You’ve decided to jump into screen printing. Starting anything new can be intimidating. Wouldn’t it be nice to have some advice from seasoned printers to give you a leg up?...
-
Establishing a Brand: Creating a Logo
Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging...
-
Establishing a Brand: The Voice
When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just...
-
Are You Ready for Mayhem?: Insurance Musts for Any Small Business
Unless you’ve been living under a rock since 2010, you should be well acquainted with “Mr. Mayhem” from the Allstate commercials, who warns you to get Allstate to be “better...
