Being part of something bigger than yourself is a good feeling. It’s reassuring to know there are people to support you and have some extra exposure to the digital world as a bonus. In today’s digital climate, having your shop listed in a directory can be a huge help in getting eyes on your business without much effort from you. Let’s dive into what a directory listing can do for screen printers and how to make the most of it.
Boxes of shirts are stacked from the floor to the ceiling. You’re covered with pallet adhesive and ink. Your wrists ache with pain, your legs are numb, fingers are stiff. You pause, staring at the 716th shirt you printed that day. You stare at the stack of t-shirts behind the press, printing 1,500 to be exact. The clock reads 11:17 PM. This order is due tomorrow. You look down and sigh, staring at your cracked, callous hands. This is the 12th time you’ve had to work late to finish a high-volume order this month. You can’t take it anymore. Something has got to change.
So, you, the printer, have two options. Hire another printer or go auto. But which should you do? Let’s explore these options so you can decide which is best for your growing shop.