At the Advertising Specialty Institute (ASI), we celebrate the creativity and craftsmanship that screen printers like you bring to the table. We invite you to unlock a new world of possibilities by expanding into the promotional products industry. With ASI, you can effortlessly add a new revenue stream with minimal investment and inventory.

What is the Promotional Products Industry?

Imagine turning everyday items into powerful marketing tools. The promotional products industry involves creating branded items that businesses use to promote their brand, create awareness, and build customer loyalty. Think beyond custom apparel—imagine your designs on mugs, bags, pens, and more! As a skilled screen printer, you’re perfectly positioned to thrive in this exciting industry.


Two people around a table filled with promotional products

Why Partner with ASI?

  • Comprehensive Tools: Access state-of-the-art tools that simplify your business operations. From product sourcing to seamless e-commerce solutions, ASI’s platform makes it easy to find and create products that will impress your clients.
  • Valuable Resources: Stay ahead with our extensive resources, including industry reports, market insights, and trend analyses. With ASI, you’ll always have the latest information to make informed business decisions.
  • Expert Education: Whether you’re a seasoned professional or just starting out, ASI offers educational programs tailored to your needs. Enhance your skills and knowledge to become a leader in the promotional products industry.

Profit from Selling Promo Products

Screen printers can significantly boost their revenue by diversifying their offerings to include promotional products. Here’s how:

  • Increased Revenue Streams: Adding promotional products to your lineup opens up new sales opportunities and revenue streams, allowing you to offer a wider range of solutions to your clients.
  • Client Retention: By providing a one-stop-shop for all their branding needs, you can deepen relationships with existing clients, making it more convenient for them to work with you.
  • Cross-Selling Opportunities: Leverage your existing customer base to promote your new promotional products, encouraging clients to bundle screen printing and promotional items for a cohesive branding strategy.
  • Market Expansion: Enter new markets and attract different types of businesses that may not require screen printing but have a demand for promotional products.
  • Competitive Edge: Stand out from competitors by offering comprehensive branding solutions, ensuring your clients' marketing materials are consistent and professionally executed. 
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Join the Advertising Specialty Institute today and unlock the full potential of the promotional products industry. With ASI's support and resources, you can expand your business, increase profits, and build lasting client relationships.