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Over the past 18 months, I’ve managed close to a million email sends specific to the screen printing industry.  Despite some popular new age belief, email is still the channel generating the highest ROI for marketers (VentureBeat). According to a study by the Direct Marketing Association, email marketing yields an average 4,300% Return On Investment […]

The post The 3 Types of Marketing Emails You Should Be Sending appeared first on Ryonet Blog.

What Are Ghost Images? A ghost image is a stain in the mesh of the screen. This can occur from either the ink or emulsion used to create the image. Most printers experience both types of ghost image.  In both cases, there can be several reasons for the ghosting.   Partially underexposed emulsion is a […]

Mistakes happen. Even the best of us occasionally produces a misprint or two. But there is a way to turn those proverbial “lemons” into lemonade. Reuse those rejects to save money, and help the environment. Green screen printing practices are a cornerstone of Ryonet’s philosophy and business strategy.  They’re important to us, and they’re important […]

The post Turning Lemons into Lemonade: How to Reuse Misprints appeared first on Ryonet Blog.

“Educate first, sell second,” has always been and always will be one of our guiding principals. Since the very first days back in 2004, when we were selling screen printing kits on eBay, we knew that the only way we could be successful was by helping aspiring screen printers learn how to […]

“What did he just say?” Your baby is ugly?! Here comes the hate. And by baby, I don’t mean your offspring. I mean your t-shirt design, embroidery idea or product plan for your new apparel line. Look out. Are you sure you are going with that? Be careful. Confirmation Bias What we want to talk […]

The post Your Baby is Ugly appeared first on Ryonet Blog.

As a custom shop, on occasion you may have a client who brings in shirts he wants you to print. Or perhaps you are considering picking up contract work to fill open time on your press. Before you accept that order, here are a few considerations to make. 1. Misprint Replacement If the client brings […]

 Custom Colors When customers ask for custom colors, most screen printers head to the lab to try their hand at mixing custom inks without a Pantone system, using some concoction derived from various inks they have in stock. Yes, you can get a mixing system that has particular Pantone® formulas for both plastisol and water […]

The post Tips For Mixing Custom Inks Without A Pantone System appeared first on Ryonet Blog.

How can you answer emails, pay bills, order supplies and get screens ready for the rest of the week AND keep up with production on the press? You can’t! Well, at least not effectively if your aim is to scale up your business. Getting off the press and trusting others to do the printing is […]

Make it Simple Keep your message clear and straightforward. Make it easy for potential customers to understand the value they will receive from doing business with you. Ever notice when you tell someone you’re a screen printer, you’re instantly their new screen printer? They will hit you with a bunch of “funny” shirt ideas for […]

1. Focus on Exceptional Customer Service This may be the most important rule of business. We’ve all had crappy experiences with vendors. There is nothing worse than feeling like you’re putting somebody out by giving them your hard earned money. Think of the way you like to be treated, when you buy something. Show your […]

When I started Ryonet, I had NO clue about how handle purchasing for a business. It’s easy to get lost in the debate of how much to sell your own product, but just as easy to forget that a big part of that number comes from the prices of the materials you purchase in order […]

(Guest post written by David Vahey, the creator of RyoArt and owner of MediaFly) Look I get it, you got into screenprinting for one of two reasons: you either wanted to be creative and print shirts for your band, or you wanted to support yourself / family and run a business. This post is for […]