When you're fulfilling thousands of on-demand orders daily, efficiency isn't optional. It’s the edge that keeps your shop profitable and scalable. Swagify, a vertically integrated print-on-demand powerhouse, found that edge with the ROQ IMPRESS.
Founder AK breaks down exactly how the press transformed their workflow, slashed labor needs, and opened up massive growth potential.
From Two Operators to One: Streamlining the Transfer Process
Before integrating the ROQ IMPRESS, Swagify used a manual conveyor system for pre-treat and pressing. That meant two people per station: one to pre-treat, one to heat press. Now, the process is fully automated and handled by a single operator.
“This is an all-in-one system, so I only need one. It cuts my labor in half,” AK explains.
400 Shirts an Hour with Barcode Precision
Every garment in Swagify’s workflow is barcoded. Once pre-treated, the garment is scanned and matched with its transfer, then the ROQ IMPRESS handles the pressing. One robotic arm places the transfer. The other handles the press itself.
“We've gotten that machine up to 400 an hour,” AK says. “It saved me about 75 percent in labor cost.”
RELATED: WHY ARE SHOPS CHOOSING ROQ E AND ROQ IMPRESS TO SCALE?
Scalable for On-Demand, Ideal for High-Margin Transfers
Swagify’s model is built around high-volume personalization—hundreds of different garments with hundreds of different shipping destinations. With the ROQ IMPRESS, they can gang print 50 different transfers, scan, press, and ship with zero bottlenecks.
The result? Faster fulfillment, lower costs, and a system that’s ready to grow.
Why the ROQ IMPRESS Works for Modern Shops
- One operator. High output. Up to 600 pieces per hour depending on setup
- Handles everything: DTF, hybrid, vinyl, foil, and more
- Modular carousel: Configurable with 2 to 5 press heads
- Laser-guided accuracy: Reliable placement every time
Whether you run DTF, transfers, or hybrid production, the ROQ IMPRESS was built to scale with your workflow. Shops like Swagify are proving that you don’t need to add headcount to grow. You just need the right automation.
Ready to See What the ROQ IMPRESS Can Do for Your Shop?
We'll help you decide if this press fits your production model.