Episode 276 of Shirt Show dives into one of the biggest challenges for shops right now: marketing and branding that actually works. Dylan is joined by Angel from Halo Print Co. in Australia, and their guest is Elisa Serrano of Don’t Lose Hope, a creative force who’s built a reputation for being one of the best at connecting brands with their audience.
Why This Episode Matters
With the industry shifting and more competition than ever, screen printing shops need more than great prints to stand out, you also need strong marketing. Elisa shares how she’s helped grow Don’t Lose Hope by building a clear brand identity, leveraging social media, and creating a customer experience that turns buyers into loyal fans.
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Key Takeaways
- Brand clarity fuels marketing success – Once your brand identity is strong, marketing becomes easier and more authentic.
- Authenticity wins – Whether it’s social posts, emails, or website design, putting real personality into your content makes customers connect.
- Retention is as powerful as new leads – Investing in existing customers pays off more than chasing cheap leads.
- Community is everything – Whether online or in person, building relationships around your shop will drive long-term growth.
Why Printers Should Listen
Elisa’s journey, from apparel design to helping run one of Oregon’s most creative shops, shows how much impact thoughtful marketing can have. This episode is a must-listen for anyone looking to sharpen their shop’s presence and grow in 2025.
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