Introduction to Online Marketing for Screen Printers
Online Marketing, Digital Marketing, Internet Marketing… They all mean the same thing, and can include any of the following:
- Search Engine Optimization (SEO)
- Pay-per-Click Ads (PPC)
- Display Advertising
- Online Lead Generation (or buying)
- Social Media
- Social Ads (or Social Pay-per Click)
- Local Citations (link building)
- Reviews and reputation building
- Email Marketing
Needless to say, online marketing is important for screen printing businesses. In upcoming blogs, I would like to give you some tips and tricks that will help step up your marketing game. But first, let me introduce myself.
Hi, my name is Scott Orth, Founder and President of Thrive Business Marketing. I started my life in Internet Marketing in early 1999, making me a veteran in the Industry (yes, that makes me pretty old). Back then “SEO” wasn’t really a term. It certainly wasn’t a college course, a career choice, or a critical online business tactic like it is today. Google was just coming out and wasn’t even close to a household name yet (can you even remember life before Google?).
In 1999, we focused on search engines like Excite, AltaVista, Yahoo, and Infoseek, to name a few. At the time, I think there were about 10 search engines you really wanted to make sure you were on. Other than Yahoo!. They’ve all faded away in the wake of Google.
Alright, enough about history and background. Why am I here, and what benefit is there for you?
Whats in it for You
Thrive Business Marketing has been working with Ryonet for more than 6 years, perfecting online exposure, customer retention, and the overall online shopping and customer experience. Now Ryonet and Thrive are working together to bring this information to you.
Our goal will be to give you a mix of general information on important online marketing channels, as well as specific, actionable tasks, which you can use to grow your own business online.
We’ve also been developing tools and services specific for screen printers. We know some of you would prefer taking recommendations and working on your own online presence. While others of you have no desire, or are too busy – and want an expert to do it for you. No problem – we’re here to help you in either case.
Instead of reiterating some things that have already been posted, check out Shawn’s post on “6 Steps to Getting Your RAD Screen Printing Business Online” to get started.
In the coming weeks and months, watch for new posts about specific marketing channels and tactics. Here are a few topics coming up:
- Website strategies (do you need one? The Good, the Bad, and the Ugly Website options)
- Social Media (Getting started, and best strategies)
- Best online sources for quality new business leads
- Small shops vs large shops. Different ways to market effectively
In the meantime, if you have any questions about anything online marketing related, feel free to comment below, or reach out directly!
Phone (Direct): 503-783-8473
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