This week on Shirt Show, Dylan connects with Julianne and Harrison from SEDDI to explore how high-level apparel technology is crossing over into the screen printing and apparel decoration industry. Originally developed to solve complex cloth simulation and virtual fit challenges for major global fashion brands, SEDDI is now applying its 3D rendering engine directly to the needs of independent print shops.
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The Transition from High Fashion to Apparel Decoration
SEDDI spent years developing technology to scan physical fabrics and replicate exact yarn twists, knit structures, and seam behavior for retail brands. By mapping the mechanical properties of textiles, the software generates a precise digital version of a garment. The founders realized that the same technology used by global design teams could streamline operations for custom apparel decorators.
Instead of relying on standard flat vendor images or generic templates, the system interprets actual factory patterns and fabric specifications. This approach allows decorators to show clients how a specific design behaves on a variety of knit styles, from heavy cotton to lightweight tri-blends, without requiring physical samples.
Automating Size Sizing and Eliminating Visual Approximations
A friction point for screen printing shops is managing artwork scaling across a wide range of sizes. Traditionally, customer service representatives or art departments manually adjust design placement in graphics software, leading to variations and human error. If an order spans from youth sizes to adult triple-xlarge, a single mockup rarely represents the final physical product accurately.
The platform automates this scaling process by applying the design directly to the 3D geometry of every size in a style run. When a specific print width is locked in, the system instantly generates the corresponding view for all available sizes. This visibility ensures that the client reviews an exact representation of the placement, reducing customer service disputes and print errors on the shop floor.
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Streamlining Workflow and Generating Tech Packs
Beyond creating visual assets for client approval, the platform compiles the design data into comprehensive production documents. Customer service teams can upload artwork, specify print dimensions, input exact Pantone color codes, and generate a complete tech pack in minutes. This structure unifies the technical information required by both the client and the production staff into a single source of data.
By automating file creation and technical notation, shops can significantly reduce the administrative time spent preparing jobs for the press floor. This efficiency allows personnel to focus on client communication and sales growth rather than repetitive template assembly, optimizing existing staff capacity in a fluctuating market.
KEY TAKEAWAYS
- Sizing automation protects production accuracy. Generating mockups across an entire size run reveals placement challenges before screens are burned.
- Digital twins replace sophisticated guessing. True 3D rendering based on factory patterns ensures the digital proof matches the final printed garment.
- Standardized files reduce internal communication gaps. Consolidated tech packs provide press operators and customer service with identical technical data.
- Operational speed increases sales capacity. Reducing mockup assembly time frees up staff to manage more client inquiries effectively.