Drue Nickerson on Shirt Show
Shirt Show is an industry favorite for a reason — and this episode with longtime Ryonet partner Drue Nickerson is packed with insights on what it takes to evolve as a print business.
Drue shares why he rebranded from 320 Ink to Riptide Print Company, and what that transformation meant beyond just a new name. From identity to customer perception, the rebrand reflects a deeper shift in vision and strategy — something many shop owners will relate to.
- Behind the scenes of the Riptide rebrand
- Why he’s holding off on a shop buildout (and what he’s looking for)
- How to grow without losing what makes your shop special
If you're thinking about scaling, rebranding, or just staying sharp in a crowded market, this one’s worth a listen.
🏭 THROWBACK: Shop Tour of 320 Ink (2019)
Back in 2019, we stopped by Drue Nickerson’s shop — back when it was still called 320 Ink — for a behind-the-scenes tour. It’s a cool look at how much he’s grown, all fueled by his drive to keep getting better and printing top-quality work.