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Establishing a Brand: The Voice
When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.
Meet the Maker of Salt & Pine Co.
Traditional, nine-to-five professions made Amanda Dunigan miserable. Cooped up in a drabby office at a bank for 10 years made her feel antsy, itching to do something more. She quit her job and started bartending, exploring creative endeavors on the side. After trying one activity after another, Amanda finally found her calling — screen printing.
