The Designer Behind the Screen Printers' Branding Starter Pack
Also known as Bromeiser or The Genius, according to colleagues Jarred Day and Jonathan Overmyer
Photographer & Graphic Designer by day
Skateboarding Wizard at night
Golden Press Studio
Meet the man behind the mustache, whoops, I mean meet the man behind the designs! Cory Romeiser is the photographer and graphic designer for Golden Press Studio. He has created countless of designs not only for clients, but for screen printers to download and use for their customers. His most recent creation, The Screen Printers Branding Starter Pack, will help new shops create logos for their company and shop merchandise. Cory sat down with Ryonet to share his experiences as a graphic designer.
TELL ME ABOUT YOUR JOURNEY INTO GRAPHIC DESIGN
I've been doing it for seven or eight years now. I typically tell people that I never thought that I was creative in the past. Some guy hired me on as their designer and I found out it was something I was really interested in. Just kept learning about it — watching YouTube videos and growing. I found out it was something I really loved doing it.
WHY DO YOU LOVE GRAPHIC DESIGN?
It's an excellent creative outlet. I love customizing things and making them my own. I don't like to use the thing someone else had, I like to make it unique to my own style.
HOW DO YOU COME UP WITH IDEAS?
A lot of my art is inspired by traditional tattoos. I feel like a lot of my stuff is more simplistic. I try not get over-detailed with the art. I like simple and clean, crispy lines. I come from a skateboarding background as well, so a lot of my stuff has tattoos and skateboarding and things like that blended all together. It may not be a skateboard in a graphic, but it may be inspired by graphics I've seen on skateboards growing up and things like that.
IF A CLIENT COMES TO THE STUDIO AND WANTS YOU TO CONJURE A LOGO, WHAT DOES YOUR CREATIVE PROCESS LOOK LIKE?
Typically I will talk with the client, find out what they're looking for. If I don't have an initial idea right out the gate, a lot of the times I'll have something that'll give me a slight direction, then I'll put together a mood board for the client. The mood board may have a series of different screenshots and pictures, maybe some of my own personal work, maybe it's just stuff that I found on Instagram or on the Internet. I put the mood board together and send that to them to show them the direction of the idea that I have. If they're cool with that, then I'll do a quick, rough sketch of it, something simple so I can go forward with the design. If they are into it and they like that direction, then I typically just keep moving forward. I typically end every design in Adobe Illustrator. I do the sketching in Procreate, send it over to my computer, and then image trace it in Illustrator.
HOW DID THE SCREEN PRINTERS STARTER PACK COME TO LIFE?
It's something that I wanted to do for awhile to help other brands be able to create logos for themselves or shop shirts. I just wanted to give people high-quality assets that they can create almost limitless designs with. I just want to equip screen printers who maybe don't have a lot of design experience but still want to have really cool designs to get a leg up. I looked around and didn't see a lot of good things like that. I felt like there was a hole in the community. There's like one screen printer vector pack out there that someone could try to make a logo from it. You have to stick to their guidelines. With the Screen Printers Starter Pack, it makes it possible that you can grab one element and have that as the focus of your logo, or you can grab three or four different elements and add in your own thing. I feel like its a very versatile pack. They still have the ability to customize. Even if someone else is using that same element in their logo, it would still completely different and unique to that company.
WHEN IT COMES TO GRAPHIC DESIGN, WHAT DO SCREEN PRINTERS NEED TO KNOW?
I'd say that they need to know how to use Illustrator. I'd recommend using Adobe Illustrator because it's going to give you the cleanest and clearest lines and vector images. Just work with vector images. Don't work with pixel-based graphics.
WHAT'S THE COOLEST DESIGN YOU'VE EVER CREATED?
Oh man, that's tough. It depends. Sometimes it's like the next design that I come up with is the coolest one. Some of my favorites are this reaper guy that's on my Instagram. He's crying and he's all bummed because he doesn't have anyone to reap anymore. That one I think is super cool. There's another design I came out with recently that we put on a shirt for Catch Wind. It's this skeleton guy chilling on the beach with a pineapple next to him. I actually used the Halftone Brushes that we made in the all the coloring and shading on that design. That's another one I'm stoked on.
IF YOU COULD COMBINE TWO ANIMALS TO CREATE A NEW ANIMAL, WHAT WOULD THEY BE AND WHY?
That's a good question. Let's start off with the platypus since it already looks like it's a couple animals, so we're getting a bonus mixup. Oh! A platypus and an octopus so it can still be called a platypus! (Jonathan and Jarred laugh in the background.)
*Photography by Golden Press Studio
CHECK OUT THE OTHER FONTS, BRUSHES, AND VECTOR PACKS CORY HAS CREATED FOR PRINTERS: