Episode 277 of Shirt Show brings two powerhouse shop owners together: Brett Bowden of Printed Threads in Texas and Justin Lawrence of Oklahoma Shirt Company. Joined by Dylan from Upstate Merch, the trio digs into what has changed in the last five years of screen printing, why shop owners need to stay entrepreneurial, and why Print Hustlers 2025 is a must-attend event for anyone serious about growth.
Why Should I Watch
The print industry has faced turbulence from the pandemic to shifting markets. Brett and Justin share how they have adapted by focusing on better customers, leaning into community relationships, and embracing new technology. They also highlight why Print Hustlers stands out as an event: it is not about trade show noise, but about real conversations, inspiration, and strategies that can transform a shop’s future.
Key Takeaways
- Agility is survival: Shops that adapt to new markets and new customers are the ones that thrive.
- Community fuels opportunity: Building strong ties in your city opens doors to partnerships and long-term clients.
- Profitability starts with focus: Moving away from high-stress, low-margin clients frees space for better work.
- Events spark growth: Industry gatherings like Print Hustlers provide the inspiration and connections to level up your shop.
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