The Promotions Industry is WAY Bigger Than Just Screen Printing  |

Did you know that T-shirts account for just 36% of the promotional products industry? If you're only selling T-shirts, you're missing out on a nearly $16 billion marketplace. Keep customers coming to you for all their promotional product needs with the help of ASI.

Ryan Moor and Brett Bowden, Printed Threads, explain here:

ASI provides all the resources to help you easily outsource promotional products for your customers in addition to their T-shirt orders. Thousands of screen printers are expanding their service offerings to include selling hard goods like mugs, pens, bags and more. It allows them to be a one-stop shop for their customers, stay ahead of the competition, earn more revenue and maintain their customer base. has partnered with ASI to make it easy to outsource hard goods orders for your current customers with no extra inventory or equipment needed. We'll show you how to get started with the hottest back-to-school promotional products you can offer your screen-printing customers, how ASI can help you outsource these orders and the revenue potential of promo products.

What Is ASI and How Can We Help You Fulfill These Orders?

ASI is the leading membership organization in the $24.7 billion promotional products industry. We help screen printers like you access wholesale suppliers of promotional products, which can be imprinted with any decoration method your customers need. Simply place your customer's order with one of ASI's 3,200 wholesale suppliers. They’ll imprint the product and fulfill the order, then you invoice your customer and make a 35% profit. With an ASI membership, you also get free entry to networking events, industry education and support from over 425 ASI employees.

Show Me the Money

On average, your customers buy promo 3-4 times per year – shouldn’t they buy from you?

Here’s a breakdown of the revenue potential promotional products have:

  • Average profit margin: 35-40%
  • Average order size: $575
  • Average number of orders per year: 300

If just 10 of your customers order promo products from you three times annually, that’s an extra $17,250 per year. And all you have to do is ask them, “Do you need any promotional items with your apparel order?”

To learn more about ASI® and selling promo products, visit


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