If you’re already in the screen printing business, you know how important it is to offer quality products and meet your customers' evolving needs. But here’s a powerful opportunity you might not be fully tapping into yet: promotional products.
Whether you’re printing custom tees for a local school or designing merch for a corporate event, you already have the trust of your clients. Adding promo—everything from branded drinkware and pens to bags and tech accessories—is a natural next step that opens the door to more sales, stronger relationships, and recurring business. Here’s why it works—and why you should explore it in person at ASI Show® Chicago this July.
Why Promo Is a Perfect Fit for Screen Printers
1. You already speak the language of branding.
You know how to bring a logo to life on a product. With promo, you’re just expanding that canvas. From hats and bags to flash drives and drinkware, you’re offering more ways to make your clients’ brands stand out.
2. Promo increases your average order value.
Let’s say your customer orders 100 custom shirts for an event. Why not add branded water bottles, notebooks, or tote bags to the order? With promo, you're offering more solutions—and more reasons for customers to stick with you.
3. It keeps customers coming back.
Promotional products aren’t one-and-done. They’re ongoing needs for trade shows, events, employee appreciation, and seasonal campaigns. By offering these options, you become a one-stop shop.
4. It’s easy to get started.
You don’t need to invest in new equipment or stock thousands of products. Most promo items are drop-shipped from suppliers, which means you can sell without holding inventory.
Ready to Explore Promo? Attend ASI Show Chicago
There’s no better place to get started—or level up your promo game—than ASI Show Chicago, July 23–25. It’s the largest promotional products trade show of the summer, and it’s the perfect place to help people just like you: print pros looking to grow.
Here’s what you’ll gain when you attend:
- Hands-on experience. Touch and feel thousands of promo products so you can confidently recommend them to your clients.
- Live demos and education. Learn how to quote promo orders, work with suppliers, and combine print and promo services to grow your business.
- In-person connections. Meet top suppliers, network with fellow entrepreneurs, and get inspired by others who’ve made the leap from print to promo.
- Free for qualified business owners. If you’re exploring promo or want to test the waters, it’s a low-cost, high-impact way to dive in.
Make Your Business Stickier
You’re already a trusted source for custom apparel. By adding promotional products, you become even more valuable—and your clients will turn to you for more of their branding needs.
ASI Show Chicago is the perfect place to take that next step. Whether you're ready to dive in or just curious, this is where the industry comes to life.