So, you have started screen printing and have begun supplying your customers with awesome tees. Now it’s time to get your screen printing business online and share your brand with the masses.
Often it is thought that to get your business online is a hugely daunting task, the truth of the matter is; if you have experience with Social media you are closer than you think.
In this quick rundown, we are going to give you six tactics to increase the online exposure of your screen printing business quickly with relatively low effort.
Get a Website
You may think that creating a website is a huge undertaking with enormous startup costs, but it doesn’t have to be. There are many affordable solutions available, and many even offer a free version, which may be just enough for your screen printing business. Having a website will legitimize your business.
Here are a few options to check out:
Wix, Website Builder, and Weebly all have a free option. If you are looking for something a bit more robust and with more flexibility, you can look at either Shopify or WooCommerce (WordPress)
Regardless of your route chosen, it is important to get version 1.0 of your website up and to continually improve upon it. Do not get hung up on perfection.
Create a Facebook Page
If you are reading this post, there is a 99.99999% chance you have a Facebook profile. With over 2 billion active users it is imperative that you utilize your profile to create a Page for your screen printing business.
Start a page here and select “Local Business or Place” to create your free page.
Add a Google My Business Listing
Over 85% of all local service searches start online, and Google dominates the search industry. When you have a Google My Business listing, you will receive preferential treatment in search for anyone looking for screen printing services in your area.
Add listing here and start creating your free listing.
Get Reviews on Yelp
Online reviews are king and will give potential customers a sense of comfort before contacting your business. 78% of consumers turn to reviews before making a final decision on local services.
Claim your business page here and start collecting reviews
Post Service on Craigslist
Craigslist is still a very popular website for jobs, items for sale, and services. Add your screen printing business as a Service Listing to increase your online exposure. Keep in mind that Craigslist ads do expire anywhere between 7-45 days, so you will want to actively re-post.
Post your service listing here
Get Listed on Screen Printer Directory
Dedicated to screen printers and apparel decorators with hundreds of active screen printer’s already listed. This directory is offered for Free to all Ryonet Band Members as one the many member perks.
Learn more about the Screen Printer Directory and Membership Perks here
There will be more Digital Marketing tactics and strategies to come, stay tuned. If you have a topic or idea for a post please comment below.
Want to learn even more about screen printing business? Check out the book, “Made to Make It: A Guide To Business Success In Screen Printing.”