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How to Establish a Brand

Side hustles are becoming more common as people decide the traditional nine-to-five doesn’t cut it any longer. Needing to diversify their sources of income, many have turned to starting up a screen printing side business. Whether you want to print for others or start your own clothing line, launching the new business will require more work than investing in the supplies and equipment. You'll need to develop a brand that stands out from the crowd, cuts through the noise, and speaks to your future customers. Learn how to establish a strong, unique, intriguing brand by delving into the depths of brand identity, brand voice, logos, and visual elements.

a screen on press that says symmetree with gold ink and a squeegee

WHAT IS BRAND IDENTITY?

Before going into the specifics about creating a brand, we need to know what exactly is brand identity. What makes up brand identity? Why do you need to select a niche? What do you need to research? Getting a grasp on what brand identity is will help you begin developing your own brand.

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DEVELOPING A BRAND VOICE

Once you have a good understanding of brand identity, it's time to start making your own brand. A great way to begin is by developing the brand voice. Messaging is just as important as visuals, so dialing it in is important. Learn what a brand voice is, the differences between tone and personality, and how to develop a voice. 

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DESIGNING A LOGO

Next up, making that logo. It's safe to say that designing a unique, attention-grabbing, symbolic logo is one of the most difficult tasks to accomplish when establishing a brand. Luckily, there's a guide to help you get started on making a stellar logo.

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CREATING VISUAL ELEMENTS

A brand is more than just its logo. The photos, videos, and website will establish the brand's credibility and quality. Knowing how to capture stylized photos, engaging videos, and a clean website is important.

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Hopefully this guide gives you a good foundation to begin creating your own brand. When you have your brand up and running, we'd love to see all the great work you do. Be sure to tag us or use #ryonet. For now, keep powering the print!

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