Wait... It's possible to get screen printing clients through Instagram? It sure is — if you play it right. Cory Romeiser, photographer and graphic designer for Golden Press Studio, shares his top three tips for getting clients you want through Instagram.
TIP #1: INSTAGRAM = DIGITAL PORTFOLIO
Your Instagram profile is your own digital portfolio. Think of it as a business card. Whenever you meet new people or potential clients, you can tell them to check out your Instagram to see what you can do. The same idea goes for someone who stumbles upon your profile. When they scroll through your profile, they'll see the variety of designs you have created and the types of prints you have accomplished.
Cory's Instagram profile.
With that being said, the look of your profile matters just as much as each photo posted. Take a look at Cory's profile. He has created a checkered look by alternating white and gray backgrounds when he posts designs. It's a nice, clean aesthetic when looking at the whole profile. Or check out Golden Press Studio's profile. The photos themselves show off their shop, the team, and what they're printing or doing while maintaining a cohesive look. They manage their consistent vibe through their color scheme — black, white, and gold. Just be intentional. Discovering your own unique, consistent way to tie your profile together will make your brand look professional. Who doesn't want to work with a professional business?
Photo by Golden Press Studio.
TIP #2: POST WHAT YOU WANT TO CREATE
Only post the types of designs or prints you want to do. If you want to print for brands and other artists, only post merchandise you've printed for other bands. If you love printing gear for restaurants, then post examples of what you have done.
"Showcase prints you're proud of and designs that match your feel," Cory said in the video.
What if you haven't printed for a band? What if you've only been printing one-color designs for local plumbers? Then create it yourself. Make shop shirts that show off what you want to do. Golden Press Studio made a cool tiger shop shirt because they loved the design and colors. After blasting the shirt all over their Instagram, many people flooded their DMs asking for them to make similar shirts to it. Show off what you what to print. If you haven't gotten that job yet, make it happen for yourself.
"Make designs that are awesome, that you love and are proud of and show them to the world," Cory said in the video. "That's how you'll be able to create more things like that."
Photo by Efficacy Clothing.
TIP #3: REACH OUT TO POTENTIAL CLIENTS
Seems simple, right? Reach out to clients that you want to work with. Say you want to print merch for your favorite local band. Write out a personalized message to the band to show them how you'll add value to their branded merchandise.
For example, Golden Press Studio loved the work Efficacy Clothing put out there. They followed the apparel line on Instagram, sent them a few messages praising their shirts, and bought a shirt. The shop did all this work to demonstrate that they care about the brand while getting their attention and establishing a relationship. Soon after, they got an email from Efficacy Clothing stating that they loved their Instagram and the work they do and that they want to work with them. It really works!
Golden Press Studio's Instagram profile.
BONUS TIP: POST REGULARLY
If you only post once a month, then there's no point to doing the other strategies. Golden Press Studio posts every day. If you don't have enough content to post seven days a week, start off with posting five days a week. Set up a consistent, regular cadence. It'll show potential clients the variety of great work you're doing while also challenging you to be creative.
Use your Instagram as a portfolio. Take quality photos and set up an aesthetic for your profile. Post the prints you want to do and post them regularly. Message clients you'd love to work with. Utilize these tips daily and you'll reap the benefits of your hard work.