News
How Avila Design Co. Hustles for Success
If there’s one motto in the screen printing business, it’s “the hustle is real.” Many screen printers work seven days a week, operating shops in spare rooms, garages, and basements. If it’s your passion, the grind is worth it. With a lot of blood, sweat, and tears, your print shop grows and evolves. That’s what happened to Joey Avila, owner of Avila Design Co. His business in Fort Wayne, Indiana, took off with some help from a friend and his constant hustling.
Riley Hopkins Presses: Screen Printing Equipment Built like Race Cars
Riley Hopkins presses have been a staple in the screen printing industry for decades. How did the brand start? Who is the man behind the wheel of the machine that fuels your drive? Strap in: you’re about to find out.
How Stark Screen Printing Added their First Team Member
Screen printing is a demanding, time-consuming industry. To turn a profit, you have to work hard every day to make sure your product is perfect and your customers are happy. But what happens when you’re stretched too thin? It may be time to get an extra set of hands. Daniela Murphy, owner of Stark Screen Printing, shares her experience on adding a new team member to her print shop.
Buying New vs. Used Screen Printing Equipment
So you’re thinking about buying some screen printing equipment. Where should you buy it from? Should you buy brand-new products, or find used equipment from other printers? Printing experts Colin Huggins and Darryl Sapp discuss the benefits and drawbacks of buying new and used screen printing equipment for your shop.
Everything You Need to Know about Making a Darkroom in a Closet, Bathroom, and Garage
To get the best screen possible, you need the best darkroom setup. If your print shop is in your home, you might have to get creative with your darkroom. Setting up an effective darkroom can be challenging, but Darkroom expert Colin Huggins has you covered. In this post, he shares tips and nuances for constructing home darkrooms in a closet, a bathroom, and a garage.
Top 3 Customer Screen Printing Complaints and How to Handle Them
From ordering and printing to packaging and shipping, things can go wrong in many areas. If you have unhappy customers blowing up your email or your DMs, it’s always best to kill them with kindness. A screen printing expert and a few former screen printers share how to handle the three most common issues customers may bring back to you.
Establishing a Brand: Creating a Logo
Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.
Establishing a Brand: What is Brand Identity?
You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.
Stark Screen Printing's Recipe for Success — Hard Work, Quality Product, Best Customer Service
When Daniela Murphy’s husband called her back in November 2017 as she sat in the break room of Kohls, he had one question for her. Would it be okay if he bought some screen printing equipment off of Craigslist?
Screen printing had always been a passion of his and he wanted to pursue it in his free time. Daniela, having no experience with screen printing, just said sure.
Little did she know that their decision would lead to her new career.
COVID-19 Survival Plan: Small Business Edition
Our friend Ryan Kintz of Afton Tickets and Afton Shows took the time to do thorough research to discover how small businesses can survive the pandemic. Originally written for his site, he graciously offered to share it on our channel in hopes to spread more information to save small businesses. Hope you enjoy the read!
Figuring out Your Business’s Pricing Strategy
Ryan, CEO of ScreenPrinting.com, and Brett, owner of Printed Threads in Fort Worth, TX, sit down and talk about best business and marketing practi...
Creating and Giving that 30 Second Elevator Pitch that’s Relevant and Effective
Ryan, CEO of Ryonet, and Brett, owner of Printed Threads in Fort Worth, TX, sit down and talk about best business and marketing practices for scr...
