Building Your Culture
A Company is a Tribe Below is an excerpt from my book, “Made to Make It: A Guide To Screen Printing Success.” Learn helpful tips and tricks on how to...
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Defining Your Values
Below is an excerpt from my book, “Made to Make It: A Guide To Screen Printing Success.” Learn helpful tips and tricks on how to run a screen printing business. Just...
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The 3 Types of Marketing Emails You Should Be Sending
Over the past 18 months, I’ve managed close to a million email sends specific to the screen printing industry. Despite some popular new age belief, email is still the channel...
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Screen Printing Your Own Ugly Holiday Shirts!
Happy Holidays! Tis the season for hot cocoa, white elephant gifts, yule log videos on loop and (if you recall the most famous of all): truly hideous holiday sweaters. Wearing...
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Tips For Mixing Custom Inks Without A Pantone System
Custom Colors When customers ask for custom colors, most screen printers head to the lab to try their hand at mixing custom inks without a Pantone system, using some concoction...
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Getting Off The Press: Transition To Management
How can you answer emails, pay bills, order supplies and get screens ready for the rest of the week AND keep up with production on the press? You can’t! Well,...
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A Tip On Managing Customer Expectations
Make it Simple Keep your message clear and straightforward. Make it easy for potential customers to understand the value they will receive from doing business with you. Ever notice when...
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6 Basic Rules To Get More Screen Printing Customers
1. Focus on Exceptional Customer Service This may be the most important rule of business. We’ve all had crappy experiences with vendors. There is nothing worse than feeling like you’re...
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Is Your Scale Messing Up Your Custom Ink Mixing?
It seems like a simple process: You have an idea for a t-shirt, so you gather together your mixing pigments and bases, pull out your custom ink mixing formula and...
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Vocabulary Lesson: T-Shirt Edition
[Guest Post from Bella+Canvas. Check out their blog for more great garment-focused articles!] A t-shirt is a t-shirt, right? Not quite. When selecting a blank garment to print on, we...
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Can The ROQ Do One Stroke Plastisol Printing?
It has come to my attention that there are rumors about the ROQ being incapable of printing with one stroke for each color. It’s a preposterous assumption that such a...
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DIY Screen Printing
Where to start DIY: Screen printing is a great hobby for your crafty friends and family. But where do you start? If you just want to get your toes wet...
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How Finding Your Niche Will Increase Your Business x10
“Niche or be niched.” –Unknown Maybe you’ve heard that quote before, maybe not, but it’s truer in screen printing than in anything else. Screen printing is a very competitive business....