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3 Ways to Make Your Screen Print Shop Stand Out

Jacelyn WedmanMay 17, 2023

Every screen print shop wants to stand out. Whether that’s printing in a niche aspect of the trade, having excellent branding, or something else, you have to make your shop stand out above the noise. But how do you achieve that? There are plenty of ways to make your mark. Here are three tips to make your shop stand out.

What is Copyright Infringement and Why Does it Matter to Screen Printers?

Jacelyn WedmanApr 28, 2023

Copyright infringement can happen to anyone. Say a client asks you to print a design of a cup of coffee with the Starbucks logo on it. You may think it’s no big deal and grab its logo online and slap it on a t-shirt. A few months later, a cease and desist letter or email comes to you. Guess what? That Starbucks logo is copyrighted. Navigating copyrights is a bit tricky. Let’s dive in and define copyright and copyright infringement. Then we’ll see how it relates to screen printers.

How to Create & Screen Print QR Codes on Garments

Jacelyn WedmanApr 12, 2023

Quick Response codes, or QR codes, are everywhere. You sit down at a restaurant and to read the menu, you have to scan a QR code. You walk through a trade show, stop by a booth with stellar equipment, and to get that show discount, you gotta scan a QR code. You’re picking up a new couch you found on Facebook Marketplace. To Venmo the seller, they bring up the QR code for their account so you can scan it and easily reimburse them.

A Guide to Pricing Screen Printed Garments and Turning a Profit

Jacelyn WedmanJun 15, 2022

Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops.

The Race Starts Here With an Equipment Only Package

Jacelyn WedmanMar 22, 2021

Sometimes it’s best to start with the basics. If you like the freedom of choosing your own supplies but don’t want the hassle of picking big-ticket items, or you’re not sure what to buy for your shop, check out the equipment only packages. In just a couple of clicks, you’ll be ready to go. Whether you’re just starting out or looking to upgrade, do it with the right equipment.

Establishing a Brand: Creating Visual Elements

Sage LarsonDec 11, 2020

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.

Establishing a Brand: Creating a Logo

Sage LarsonDec 02, 2020

Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.

Establishing a Brand: The Voice

Sage LarsonNov 20, 2020

When most people think of branding, they think about the visuals like logos, web design, photos, etc. You know what often goes unnoticed? The brand's voice. The messaging is just as important as the visuals. Let's look into what a brand voice is, the differences between voice and tone, and how to develop a brand voice.

Establishing a Brand: What is Brand Identity?

Sage LarsonNov 13, 2020

You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.

The Lifestyle of Owning a Screen Printing Side Business

Sage LarsonApr 17, 2020

Once you get the ball rolling for your screen printing side gig, it's hard not to let it seep into most aspects of your life. Don't blame ya. This is your passion. It's your me-time. A lot of other Americans feel the same way. According to Bankrate, 4 in 10 Americans have a side business and make around $8k annually. Side hustles are popular and profitable, but they can fall apart if you don't set up the time, space, and budget for it.

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