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Thousands of screen printers are expanding their service offerings to include selling hard goods like mugs, pens, bags and more. It allows them to be a one-stop shop for their customers, staying ahead of the competition, earning more revenue and maintaining their customer base. Ryonet has partnered with ASI to make it easy to offer hard goods to your current customers with no extra inventory or equipment needed. In this article, we’ll cover what ASI® is, the revenue potential of promo products and how to get started.
What Is ASI?
ASI is the leading membership organization in the $24.7 billion promotional products industry. It helps screen printers like you access wholesale suppliers of promotional products, which can be imprinted with any decoration method your customers need. With an ASI membership, you also get free entry to networking events, industry education and support from over 425 ASI employees.
How Does it Work?
ASI assigns you a unique ASI number, giving you access to over 3,200 wholesale suppliers of apparel and promotional products. When your customer places their next apparel order, ask if they need anything else with their logo, like mugs, pens, lanyards, bags, can coolers and so much more. Next, call the supplier to place the order. Lastly, invoice your customer. It’s that easy!
Trust Us – It’s Worth It
Here’s a breakdown of the revenue potential of selling promotional products:
- On average, your customers buy promo 3-4 times per year – shouldn’t they buy from you?
- The average profit margin on these orders is 35-40%
- The average order size is $575
- Average number of orders per year is 300
If just 10 of your customers order promo products from you three times a year, that’s an extra $17,250 per year. And all you have to do is ask, “Do you need any promotional items with your apparel order?”
It’s Easy to Get Started
Ryonet has partnered with ASI to help screen printers like you take advantage of this add-on revenue stream. For a limited time, sign up for an ASI membership and receive a free decorator membership that gets your screen-printing business listed in front of 20,000 potential customers. They’ll also waive the $150 startup fee for Ryonet customers. As a bonus thank-you for filling out the form to learn more, Ryonet customers will receive a code for $10 off their next screenprinting.com order of $50 or more.
Visit go.asicentral.com/AddPromo to learn more.