Being part of something bigger than yourself feels good. Whether you’re just starting out or have years of experience, it’s reassuring to know there’s a community that supports you—and gives your business an extra digital boost. In today’s online-first world, getting your shop listed in an apparel decorator directory can be a game-changer. It’s an easy way to get your name out there and attract new customers without lifting more than a finger. Let’s dive into what a directory listing can do for apparel decorators and how to make the most of it.
BENEFITS OF UTILIZING A DIRECTORY
No matter how you decorate—screen printing, embroidery, DTF, heat transfers, laser engraving, or a little of everything—online exposure is crucial. With 85% of local service searches starting online, showing up where potential customers are searching makes a big impact. And many of those searches lead directly to industry-specific directories.
Listing your business in a well-known directory increases your chances of being discovered by customers in your local area. According to Birdeye, “About 46% of online searches are users looking for local information.” Instead of flipping through phone books, people turn to online directories to find nearby businesses offering the services they need.
And with the rise of “near me” searches, local business directories often rank high in search engine results—making it more likely that new customers will find your shop when they’re ready to order custom apparel.
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Another key benefit? Boosting your shop’s searchability. Search engines trust online directories. In fact, they often feature them on the first page of local business results. A well-placed listing means you could show up before your competitors.
Try Googling a local coffee shop or boutique. What do you see? Sure, their website and social media might appear—but so do their hours, address, reviews, and contact info. That visibility usually comes from directories.
We get a lot of requests from people looking to have something printed—no surprise there. While we love the craft, we always point them to our directory to find a trusted local screen printer. And that printer could be you!
So while tools like Google My Business are a must, adding your shop to an industry-focused directory gives you even more exposure in front of the right audience. Here’s how to do it.
HOW TO LIST YOUR BUSINESS
Ready to list your business in the Apparel Decorator Directory? Here's how:
- Create an account. Sign up with your name, email, and business info. It’s free and gives you access to rewards and free education, too!
- Submit your shop listing. Go to the “Find a Decorator” page under the Support tab. Click “Apply now for FREE to secure your spot.”
- Fill in your details. The more info you provide—like services offered, specialties, photos, and links—the better your visibility.
- After approval, update your listing. Add images, fine-tune your info, and make your shop stand out.
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The Apparel Decorator Directory is always at your fingertips. You can find your shop listing via the interactive map or scroll through the directory by state. With your shop listed, you’ve just taken a powerful step toward greater visibility and connection in the apparel decoration community.