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How One Business Transformed by Adding Promo Products

How One Business Transformed by Adding Promo Products  | Screenprinting.com

Josh Valencia |

You already know how to deliver high-quality, custom apparel. But what if you could offer your clients more while boosting your revenue? The answer lies in the power of promotional products. By expanding your services to include branded products, you can become the go-to, one-stop shop your customers need. Let’s dive into why adding promo is a no-brainer.

 

MEET YOUR CLIENTS’ NEEDS AND MORE

In today’s competitive market, clients value convenience. They want a seamless experience and a partner who can handle everything—from custom apparel to branded promo items. By adding promo to your offerings, you position your business as a full-service solution. Imagine being able to say "yes" when clients ask for drinkware, tech items, or branded giveaways. Not only does this simplify their experience, but it also keeps them coming back for more.

RELATED: THE PROMOTIONS INDUSTRY IS WAY BIGGER THAN JUST SCREEN PRINTING

MORE OPPORTUNITIES, MORE REVENUE

The potential for revenue growth when you add promo is undeniable. Consider this: a client who previously ordered thousands of pieces of apparel could easily double their order when you suggest complementary promo items like hats, bags, or custom event kits. The key here is the ability to upsell—an easy win when your clients know they can get everything they need from you.

Success Story: From college embroiderer to full-service shop owner, Drew Vollette showcases how lucrative adding promo can be. After becoming an ASI member, Drew transformed his business from offering custom apparel alone to becoming a one-stop shop for his clients. With ASI’s resources, he seamlessly met growing demand, and his sales skyrocketed. In some cases, orders more than tripled by adding strategic promo upsells. Read the full success story here.

SIMPLIFY OPERATIONS WITH THE RIGHT TOOLS

Worried about the logistics of adding promo? ASI’s end-to-end technology platform makes it simple. These tools streamline sourcing, ordering, and managing promo products. This means you can offer a seamless experience without complicating your operations.

RELATED: EXPAND YOUR OFFERING AND YOUR REVENUE WITH ASI

Drew’s experience speaks volumes: “Before ESP+ Websites, we spent hours hunting down products for clients. Now, ordering is super simple.” Having access to ASI’s resources allowed him to scale his operations efficiently and compete with larger promo distributors. This level of support ensures the process of adding promo is a seamless, profitable part of your business.

BECOME THE ONE-STOP SHOP

Offering promo products doesn’t just grow your revenue—it also sets you apart from the competition. You become a trusted partner who can handle everything for your clients, making you indispensable. And as you establish yourself as a full-service provider, you’ll find that your clients value the convenience and the creative possibilities that promo offers.

READY TO LEARN MORE?

Check out Drew’s full success story here, or if you’re looking to learn more about ASI and how our products and services can help you, click here.