News
Maximize Savings and Inventory Control with Recharge Subscriptions
Providing the best customer service means staying stocked up on inventory and ready to print at all times. It only takes losing a good customer due to supply issues one time, to realize some changes need to be made. That’s where Subscriptions powered by Recharge come into play! Recharge offers a customized, hassle-free solution to keep your operation running smoothly, whether you're crafting specialty pieces in your home studio or running at high volumes in a commercial shop, AND you save money!Â
3 Ways to Make Your Screen Print Shop Stand Out
Every screen print shop wants to stand out. Whether that’s printing in a niche aspect of the trade, having excellent branding, or something else, you have to make your shop stand out above the noise. But how do you achieve that? There are plenty of ways to make your mark. Here are three tips to make your shop stand out.
How to Create & Screen Print QR Codes on Garments
Quick Response codes, or QR codes, are everywhere. You sit down at a restaurant and to read the menu, you have to scan a QR code. You walk through a trade show, stop by a booth with stellar equipment, and to get that show discount, you gotta scan a QR code. You’re picking up a new couch you found on Facebook Marketplace. To Venmo the seller, they bring up the QR code for their account so you can scan it and easily reimburse them.Â
What is Minimum Order Quantity and Why Does it Matter?
Every printer wants to make money. You don’t want to lose profit on a job, but don’t want to turn potential customers away. So what do you do? Set a minimum order quantity. A minimum order quantity will ensure that you are putting in the effort that isn’t going to waste. It also can help weed out customers who aren’t committed to quality like you are. Get your calculators out; this is going to take a bit of math. Don’t worry though. Here’s everything you need to find your minimum order quantity for every job.
A Guide to Pricing Screen Printed Garments and Turning a Profit
Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops.Â
Your Brand Starts Here with the Riley Hopkins 150 Press
Ready to start your own clothing brand? No matter what position you're in, the Riley Hopkins 150 Press will help you start your brand — and that's just the beginning. Let's learn how the press can expand your brand, your shop, or your business without costing you an arm and a leg.Â
Why DIY Screen Printers Should Use LED bulbs for Screen Exposures
It’s no secret that LED exposure is the new standard. It’s more economical, less wasteful, provides stronger stencil development, and allows printers to do more with a screen. LED exposure is now the standard for DIY printers, too. But what’s the big deal? How do DIY printers use an LED bulb as opposed to a UV bulb? Stick around to find out.Â
The Race Starts Here With an Equipment Only Package
Sometimes it’s best to start with the basics. If you like the freedom of choosing your own supplies but don’t want the hassle of picking big-ticket items, or you’re not sure what to buy for your shop, check out the equipment only packages. In just a couple of clicks, you’ll be ready to go. Whether you’re just starting out or looking to upgrade, do it with the right equipment.Â
Establishing a Brand: Creating Visual Elements
Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.Â
For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.Â
Establishing a Brand: What is Brand Identity?
You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.
The Lifestyle of Owning a Screen Printing Side Business
Once you get the ball rolling for your screen printing side gig, it's hard not to let it seep into most aspects of your life. Don't blame ya. This is your passion. It's your me-time. A lot of other Americans feel the same way. According to Bankrate, 4 in 10 Americans have a side business and make around $8k annually. Side hustles are popular and profitable, but they can fall apart if you don't set up the time, space, and budget for it.
