Leveraging Software Technology to Grow Your Screen Printing Business  | Screenprinting.com

Leveraging Software Technology to Grow Your Screen Printing Business

Guest Author
This class is an introduction to the Inktavo ecosystem which includes Printavo, InkSoft, and GraphicsFlow. Inktavo technology improves shop productivity, provides a highly effective e-commerce solution, and streamlines the graphics creation and collaboration process.
Why Screen Printers Should List Their Shop in a Directory  | Screenprinting.com

Why Screen Printers Should List Their Shop in a Directory

Jacelyn Wedman

Being part of something bigger than yourself is a good feeling. It’s reassuring to know there are people to support you and have some extra exposure to the digital world as a bonus. In today’s digital climate, having your shop listed in a directory can be a huge help in getting eyes on your business without much effort from you. Let’s dive into what a directory listing can do for screen printers and how to make the most of it. 

How to Protect Your Artwork From Copyright Infringement  | Screenprinting.com

How to Protect Your Artwork From Copyright Infringement

Jacelyn Wedman
Screen printers are artists. Bringing a design from concept to garment is an artistic process. That art deserves to be protected. What’s worse than seeing a design you worked hard on get ripped off, and not being able to do anything about it? There’s a solution to protect your artwork: get it copyrighted. It seems daunting, but the process can help you protect your work.
3 Ways to Optimize Your Website for Mobile Devices  | Screenprinting.com

3 Ways to Optimize Your Website for Mobile Devices

Jacelyn Wedman

In today’s digital world, everything is becoming more and more mobile-friendly. Think about it: how often do you look things up on your phone? Are you reading this blog on your mobile device? According to Statista, “Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2023, mobile devices (excluding tablets) generated 58.33 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before permanently surpassing it in 2020.”

According to TechJury, “83 percent of mobile users expect a flawless experience whenever they visit a website with any mobile device.” Up to 70 percent of web traffic comes from mobile devices. So how do you make your website mobile-friendly? Here are a few tips.

3 Ways to Make Your Screen Print Shop Stand Out  | Screenprinting.com

3 Ways to Make Your Screen Print Shop Stand Out

Jacelyn Wedman
Every screen print shop wants to stand out. Whether that’s printing in a niche aspect of the trade, having excellent branding, or something else, you have to make your shop stand out above the noise. But how do you achieve that? There are plenty of ways to make your mark. Here are three tips to make your shop stand out.
What is Copyright Infringement and Why Does it Matter to Screen Printers?  | Screenprinting.com

What is Copyright Infringement and Why Does it Matter to Screen Printers?

Jacelyn Wedman
Copyright infringement can happen to anyone. Say a client asks you to print a design of a cup of coffee with the Starbucks logo on it. You may think it’s no big deal and grab its logo online and slap it on a t-shirt. A few months later, a cease and desist letter or email comes to you. Guess what? That Starbucks logo is copyrighted. Navigating copyrights is a bit tricky. Let’s dive in and define copyright and copyright infringement. Then we’ll see how it relates to screen printers.
What is Minimum Order Quantity and Why Does it Matter?  | Screenprinting.com

What is Minimum Order Quantity and Why Does it Matter?

Jacelyn Wedman
Every printer wants to make money. You don’t want to lose profit on a job, but don’t want to turn potential customers away. So what do you do? Set a minimum order quantity. A minimum order quantity will ensure that you are putting in the effort that isn’t going to waste. It also can help weed out customers who aren’t committed to quality like you are. Get your calculators out; this is going to take a bit of math. Don’t worry though. Here’s everything you need to find your minimum order quantity for every job.
Control Print Shop Temperature with these 3 Tips  | Screenprinting.com

Control Print Shop Temperature with these 3 Tips

Jacelyn Wedman
Temperatures in screen print shops can get uncomfortable. Whether you’re sweating in the summer or shivering in the winter, controlling the temperature in your shop makes a big difference. There are plenty of ways to keep your shop’s temperature comfortable, from venting conveyor dryers to simply opening a window. Let’s dive in.
A Guide to Pricing Screen Printed Garments and Turning a Profit  | Screenprinting.com

A Guide to Pricing Screen Printed Garments and Turning a Profit

Jacelyn Wedman

Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops. 

3 Ways to Improve your Screen Printing Production Schedule  | Screenprinting.com

3 Ways to Improve your Screen Printing Production Schedule

Jacelyn Wedman
No matter what size your screen printing operation is or what market it caters to, the goal is to get jobs through the shop and out the door on time — whether that means a two-week turn or a matter of hours. Screen printing businesses differ in terms of focus, equipment, staffing, capabilities, etc. But one thing successful ones have in common is an organized workflow. Let’s look at the various steps in the printing process and how they impact each other in your shop’s workflow.
How to Build a Clientele for Your New Screen Printing Business  | Screenprinting.com

How to Build a Clientele for Your New Screen Printing Business

Sage Larson
It's hard to run a business if you don't have any customers. Building your clientele base is one of the biggest hurdles a new business owner faces (other than the fun, upfront costs). Let's look at the different ways you can let the world know about your new screen printing business.
Supporting Local – Watch the Printers Roundtable  | Screenprinting.com

Supporting Local – Watch the Printers Roundtable

Sage Larson
Last week, a group of screen printers gathered to chat about what supporting local means to them. From building customer relationships to creating educational videos, these printers have a variety of ways they've continued to make an income while giving back to their community and the screen printing community.