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Boxes of shirts are stacked from the floor to the ceiling. You’re covered with pallet adhesive and ink. Your wrists ache with pain, your legs are numb, fingers are stiff. You pause, staring at the 716th shirt you printed that day. You stare at the stack of t-shirts behind the press, printing 1,500 to be exact. The clock reads 11:17 PM. This order is due tomorrow. You look down and sigh, staring at your cracked, callous hands. This is the 12th time you’ve had to work late to finish a high-volume order this month. You can’t take it anymore. Something has got to change.

So, you, the printer, have two options. Hire another printer or go auto. But which should you do? Let’s explore these options so you can decide which is best for your growing shop.

Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops. 

How can you answer emails, pay bills, order supplies and get screens ready for the rest of the week AND keep up with production on the press? You can’t! Well, at least not effectively if your aim is to scale up your business. Getting off the press and trusting others to do the printing is […]