News
A Guide to Pricing Screen Printed Garments and Turning a Profit
Unless you’re only screen printing for fun, you need to know how much you should sell your shirts to make a profit. The best way to know for sure how much you should sell your shirts to make a profit is to use a profit calculator. Following a calculator is helpful, but how does it translate to the real world? Here’s a crash course in pricing shirts as well as some pricing advice from real-life shops.
Top 3 Tips for Printers Starting a Screen Print Shop
You’ve decided to jump into screen printing. Starting anything new can be intimidating. Wouldn’t it be nice to have some advice from seasoned printers to give you a leg up? Look no further. In this blog, five print shops share their top three tips for printers starting a screen print shop.
Buying New vs. Used Screen Printing Equipment
So you’re thinking about buying some screen printing equipment. Where should you buy it from? Should you buy brand-new products, or find used equipment from other printers? Printing experts Colin Huggins and Darryl Sapp discuss the benefits and drawbacks of buying new and used screen printing equipment for your shop.
Establishing a Brand: Creating a Logo
Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.
Establishing a Brand: What is Brand Identity?
You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.
COVID-19 Survival Plan: Small Business Edition
Our friend Ryan Kintz of Afton Tickets and Afton Shows took the time to do thorough research to discover how small businesses can survive the pandemic. Originally written for his site, he graciously offered to share it on our channel in hopes to spread more information to save small businesses. Hope you enjoy the read!
Getting Off The Press: Transition To Management
How can you answer emails, pay bills, order supplies and get screens ready for the rest of the week AND keep up with production on the press? You can’t! Well, at least not effectively if your aim is to scale up your business. Getting off the press and trusting others to do the printing is […]
