Tips for Adjusting Dot Gain in Artwork in Adobe® Photoshop
Imagine this: you separate halftone artwork in Photoshop and it looks great. When you go to screen print it onto a garment, the image looks oversaturated and areas that should “fade” are way too dark. Those halftone dots didn’t all work together to create the masterpiece you saw on your computer screen.
Sound familiar? It’s called dot gain and occurs whenever a squeegee is pulled across a screen, causing pressure. The good news is that there’s an easy way to adjust for dot gain within Adobe® Photoshop.
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Establishing a Brand: Creating Visual Elements
Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.
For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.