The Evils of Procrastination
I’ve been meaning to write an article that focuses on procrastination for some time now. Seriously! Don’t laugh. Somehow, I just keep putting it off. Other topics come up that...
-
-
Impress Your Clients With A Showroom
Dress to Impress A showroom provides an attractive, professional space in which to display both the look and feel of printable items, as well as your full range of graphic...
-
The Shop Riddle
Here’s a riddle for your shop: What has hands, but no arms? There isn’t a head, but there is a face without eyes. It can run, but never walks. What...
-
Taking Your Shop On The Road
It’s a new year with new possibilities. Screen printing may seem like a fixed medium with the screens, exposure, washout, and curing, but quite the contrary can hold true. Screen...
-
How Not to Fail: 5 Lessons From a Screen Printing Wildcard
Those who have had the opportunity to go to college know that the final few weeks, while sleep depriving, are incredibly exciting. You’ve been in school since kindergarten, and now...
-
Marketing Your Screen Printing Shop with Social Media
Need customers? They certainly are out there. The good news is that it is even easier than ever before to get them to notice your shop and become your newest...
-
Effectiveness is Doing the Right Thing
First and foremost in our shops we only have so many hours in the day. The big question that you need to constantly ask is, “What are the people in...
-
Battle For The Bands
T-shirts and bands go together like bread and butter. Emerging bands need income from T-shirts to fund their tours, recording, and ensure they eat. With the trend away from signing...
-
How I Went Green
To me, some things are more important than making the absolute most amount of money I can make every day. Issues like producing high quality and protecting my employees from...
-
The First Commandment of Marketing: Know Thy Customer
Who Are You Selling To? The days of “spray and pray” marketing are over. Recent research shows that buyers are becoming increasingly sensitive to the relevance of the content they’re...
-
Staff Accountability in a Screen Print Shop
Do your employees frustrate you because they lack the initiative to achieve stated goals, miss deadlines or just can’t seem to keep to an accurate production schedule? Do they sometimes...
-
Helping a New Generation of Screen Printers
“Educate first, sell second,” has always been and always will be one of our guiding principals. Since the very first days back in 2004, when we were selling screen printing...
-
The Darker Side of Screen Printing Contract Work
As a custom shop, on occasion you may have a client who brings in shirts he wants you to print. Or perhaps you are considering picking up contract work to...
