Impress Your Clients With A Showroom

Brian Richards

Dress to Impress A showroom provides an attractive, professional space in which to display both the look and feel of printable items, as well as your full range of graphic styles, decorating methods, specialty inks and unique applications. It’s a great opportunity to showcase your shop’s capabilities and demonstrate how your services can benefit them. […]

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The Shop Riddle

Marshall Atkinson

Here’s a riddle for your shop: What has hands, but no arms? There isn’t a head, but there is a face without eyes. It can run, but never walks. What is it? Answer: A clock of course! Everyday in your shop, regardless of your size, time will always be against you. The better you manage […]

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Taking Your Shop On The Road

Nick Wood

It’s a new year with new possibilities. Screen printing may seem like a fixed medium with the screens, exposure, washout, and curing, but quite the contrary can hold true. Screen printing on-site at events, festivals and other types of gatherings can provide a great opportunity to show and sell your products and your company. Approaches […]

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How Not to Fail: 5 Lessons From a Screen Printing Wildcard

Brian Richards

Those who have had the opportunity to go to college know that the final few weeks, while sleep depriving, are incredibly exciting. You’ve been in school since kindergarten, and now for the first time you can see the light at the end of the tunnel. When graduation finally comes around, many people choose to celebrate […]

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Marketing Your Screen Printing Shop with Social Media

AR Department

Need customers? They certainly are out there. The good news is that it is even easier than ever before to get them to notice your shop and become your newest customer singing your praises. How do you do that you may ask? Using the power of social media to aid with marketing your screen printing […]

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Effectiveness is Doing the Right Thing

Marshall Atkinson

First and foremost in our shops we only have so many hours in the day. The big question that you need to constantly ask is, “What are the people in my shop doing with that time?” Are they doing work that matters? How do you know for sure? One of the best Peter Drucker quotes […]

Battle For The Bands

Scott Lamb

T-shirts and bands go together like bread and butter. Emerging bands need income from T-shirts to fund their tours, recording, and ensure they eat. With the trend away from signing with a label and instead self publishing on outlets such as Facebook, iTunes, YouTube, Soundcloud, and Band Camp, there are more bands than ever before […]

How I Went Green  | Screenprinting.com

How I Went Green

Ryonet Collaborator

To me, some things are more important than making the absolute most amount of money I can make every day. Issues like producing high quality and protecting my employees from contaminants that cause health issues are higher priorities for me than squeezing out every penny. When you walk into a lot of print shops, they’re […]

 

The First Commandment of Marketing: Know Thy Customer

Ryan Moor

Who Are You Selling To? The days of “spray and pray” marketing are over. Recent research shows that buyers are becoming increasingly sensitive to the relevance of the content they’re receiving. If you think having a friend “unfollow” you on Facebook is a bummer, imagine the pain of having a customer or prospect decide to […]

Staff Accountability in a Screen Print Shop

Marshall Atkinson

Do your employees frustrate you because they lack the initiative to achieve stated goals, miss deadlines or just can’t seem to keep to an accurate production schedule? Do they sometimes just not follow up with some basic tasks and things get missed? Maybe they have been making mistakes and their only answer is a lame […]

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Helping a New Generation of Screen Printers

Ryan Moor

“Educate first, sell second,” has always been and always will be one of our guiding principals. Since the very first days back in 2004, when we were selling screen printing kits on eBay, we knew that the only way we could be successful was by helping aspiring screen printers learn how to […]

The Darker Side of Screen Printing Contract Work

Scott Lamb

As a custom shop, on occasion you may have a client who brings in shirts he wants you to print. Or perhaps you are considering picking up contract work to fill open time on your press. Before you accept that order, here are a few considerations to make. 1. Misprint Replacement If the client brings […]