From Triblends to Hoodies: ROQ'ing Excel Window Tinting Team Shirts
In this behind-the-scenes print session, Ryan Moor fires up the ROQ automatic press to knock out a run of cotton tees, triblends, and fleece hoodies. This is a real-world look at...
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The First Commandment of Marketing: Know Thy Customer
Who Are You Selling To? The days of “spray and pray” marketing are over. Recent research shows that buyers are becoming increasingly sensitive to the relevance of the content they’re...
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Staff Accountability in a Screen Print Shop
Do your employees frustrate you because they lack the initiative to achieve stated goals, miss deadlines or just can’t seem to keep to an accurate production schedule? Do they sometimes...
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Helping a New Generation of Screen Printers
“Educate first, sell second,” has always been and always will be one of our guiding principals. Since the very first days back in 2004, when we were selling screen printing...
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Cooking a Thanksgiving Feast with Screen Printing Equipment!
Thanksgiving is a wonderful time of the year to appreciate what we have, cherish our loved ones, and… whip out your screen printing gear? Exactly 😎 First we started by...
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Your Baby is Ugly
“What did he just say?” Your baby is ugly?! Here comes the hate. And by baby, I don’t mean your offspring. I mean your t-shirt design, embroidery idea or product...
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The Darker Side of Screen Printing Contract Work
As a custom shop, on occasion you may have a client who brings in shirts he wants you to print. Or perhaps you are considering picking up contract work to...
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Plan to Succeed: Advice for Newcomers
Get your business off to a smart start by determining goals and what it takes to achieve them upfront. One of the most common mistakes screen printing newcomers make is...
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Without Systems You Don't Own a Business, You Are the Business
“Just remember: products make money, but a system will make a fortune.” When I began my screen printing journey roughly 10 years ago, one of the most obvious set backs...
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Prepping For The Holidays: You're Already Late!
You’re already late (not really) Preparing for the holidays in a screen printing shop can be a little stressful since it’s typically a slower time of year. Depending on what...
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The Art of the Flash Sale
Flash Sales: A Risk with a Reward On one hand, you could gain a ton of new customers. On the other hand, you could end up working with a deficit...
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Fall In Love with Interstellar
“Sometimes the simplest designs can come to life by simply knowing what is possible when you combine the right products and understand the process of how to bring your vision...
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Pricing Hack: How to Use “Good, Better, Best” to Appeal to Every Buyer
It’s true what they say: “One man’s trash is another man’s treasure.” But in the pricing world, that cute little idiom takes on a whole new meaning. Every print shop...
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The Beating Heart of Customer Service
Have you ever examined the basic core expectations of customer service in your shop? From your customer’s point of view how do you think your shop rates on these fundamental...
