News

February 19, 2021 Sage Larson

How to Create Engaging Social Media Posts
Who isn't on social media? It's a great thing, but it also creates a challenge for businesses. How do you cut through the noise? Whatever your goal may be for putting your business on social platforms (increase brand awareness, generate leads...
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December 28, 2020 Sage Larson

How to Establish a Brand
Side hustles are becoming more common as people decide the traditional nine-to-five doesn’t cut it any longer. Needing to diversify their sources of income, many have turned to starting up a screen printing side business. Whether you want to print for others or start your own clothing line, launching the new business will require more work than investing in the supplies and equipment. You'll need to develop a brand that stands out from the crowd, cuts through the noise, and speaks to your future customers. Learn how to establish a strong, unique, intriguing brand by delving into the depths of brand identity, brand voice, logos, and visual elements.
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December 11, 2020 Sage Larson

Establishing a Brand: Creating Visual Elements

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.

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December 2, 2020 Sage Larson

Establishing a Brand: Creating a Logo
Once you've researched your audience and competition and developed a brand voice, it's time to create the logo. Making a unique, eye-grabbing, and symbolic logo is arguably one of the most challenging tasks when establishing a brand. As in any screen printing process, you can go about creating a logo in many different ways. Ryonet's Creative Director Ryan Moore, a former screen printer, shared insights to his creative process of making a logo from scratch.
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November 13, 2020 Sage Larson

Establishing a Brand: What is Brand Identity?
You want your new business to be successful right out the gate. Looking professional, knowledgable, and polished will significantly help. To achieve a highly credible look, you need to create a stellar brand. Throwing a logo together and picking a random name won't cut it. Building a great brand requires lots of brainstorming, planning, and creating. This isn't a light topic, so we'll dig deeper on a specific aspect of building a brand each week. For now, let's look into brand identity, finding your niche, and what to research.
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July 16, 2020 Sage Larson

How to Do Eco-Friendly Screen Printing

Let’s face it. Screen printing is dirty, messy, and toxic at times. From the chemicals, garment manufacturers, chemical waste, to water pollution, screen printing has a long road ahead to becoming eco-friendly. Implementing greener practices seems challenging and expensive, but that’s not the case.

Our choices matter. Let’s look at ways screen printers can implement environmentally friendly products and processes in their shops.

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May 8, 2020 Ryan Moor

Three Tips for Selling Face Masks
The face mask demand changes daily. More screen printing shops and promotional products distributors are starting to sell masks. Stay ahead of your competition. Here are three simple tips to help you be successful in the mask game.
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May 1, 2020 Sage Larson

How to Build a Clientele for Your New Screen Printing Business
It's hard to run a business if you don't have any customers. Building your clientele base is one of the biggest hurdles a new business owner faces (other than the fun, upfront costs). Let's look at the different ways you can let the world know about your new screen printing business.
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April 22, 2020 Sage Larson

Supporting Local – Watch the Printers Roundtable
Last week, a group of screen printers gathered to chat about what supporting local means to them. From building customer relationships to creating educational videos, these printers have a variety of ways they've continued to make an income while giving back to their community and the screen printing community.
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