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How to Set Up Your Online Store and Establish a Presence on Social Media for Your At Home Business

Sage LarsonApr 16, 2024

You got all your screen printing equipment and supplies set up at home. You've printed out some designs for your brand. You're ready to show the world what you can do. It's time to get online to build your online store and establish a social media presence.

Using Social Media To Promote Your Screen Print Business | Startup Screen Printing With Jesse Poteet

Robb CummingsDec 13, 2023

Discover valuable insights on leveraging social media for your screen printing business with Jesse's insightful podcast. This episode dives into t...

Essential Screen Printers' Guide for Identifying Potential Markets and Customers

Shawn ZimmermanNov 15, 2023

As a screen printer, exploring and tapping into a variety of industries is a strategic move that can significantly broaden your client base and exp...

Why Screen Printers Should List Their Shop in a Directory

Jacelyn WedmanJul 21, 2023

Being part of something bigger than yourself is a good feeling. It’s reassuring to know there are people to support you and have some extra exposure to the digital world as a bonus. In today’s digital climate, having your shop listed in a directory can be a huge help in getting eyes on your business without much effort from you. Let’s dive into what a directory listing can do for screen printers and how to make the most of it.

3 Ways to Optimize Your Website for Mobile Devices

Jacelyn WedmanJun 07, 2023

In today’s digital world, everything is becoming more and more mobile-friendly. Think about it: how often do you look things up on your phone? Are you reading this blog on your mobile device? According to Statista, “Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2023, mobile devices (excluding tablets) generated 58.33 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before permanently surpassing it in 2020.”

According to TechJury, “83 percent of mobile users expect a flawless experience whenever they visit a website with any mobile device.” Up to 70 percent of web traffic comes from mobile devices. So how do you make your website mobile-friendly? Here are a few tips.

How to Get Clients Through Instagram | Screenprinting.com

3 Tips to Turn Your Instagram Into a Marketing Tool

Jacelyn WedmanFeb 25, 2022

Social media is huge today. With so many different platforms, marketing your business on social media seems like a no-brainer. But how do you actually get clients through social media? Let’s focus on one platform: Instagram. How do you gain visibility—and ultimately customers—through Instagram? Here are three tips to get your Instagram profile in front of the clients you want.

How to Create Engaging Social Media Posts

Sage LarsonFeb 19, 2021

Who isn't on social media? It's a great thing, but it also creates a challenge for businesses. How do you cut through the noise? Whatever your goal...

How to Establish a Brand

Sage LarsonDec 28, 2020

Side hustles are becoming more common as people decide the traditional nine-to-five doesn’t cut it any longer. Needing to diversify their sources of income, many have turned to starting up a screen printing side business. Whether you want to print for others or start your own clothing line, launching the new business will require more work than investing in the supplies and equipment. You'll need to develop a brand that stands out from the crowd, cuts through the noise, and speaks to your future customers. Learn how to establish a strong, unique, intriguing brand by delving into the depths of brand identity, brand voice, logos, and visual elements.

Establishing a Brand: Creating Visual Elements

Sage LarsonDec 11, 2020

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.

From Shirt to Tree — How a Print Shop Has Made Their Mission to Give Back to the Environment a Reality

Sage LarsonMay 26, 2020

A screen print shop on the coast of Oregon gives back to the environment. With every product sold, they plant eight trees through a nonprofit. Learn their story about how they developed their clothing brand, how they grew, and how they came to giving back.

Three Tips for Selling Face Masks

Ryan MoorMay 08, 2020

The face mask demand changes daily. More screen printing shops and promotional products distributors are starting to sell masks. Stay ahead of your competition. Here are three simple tips to help you be successful in the mask game.

How to Build a Clientele for Your New Screen Printing Business

Sage LarsonMay 01, 2020

It's hard to run a business if you don't have any customers. Building your clientele base is one of the biggest hurdles a new business owner faces (other than the fun, upfront costs). Let's look at the different ways you can let the world know about your new screen printing business.

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