News

February 19, 2021 Sage Larson

How to Create Engaging Social Media Posts
Who isn't on social media? It's a great thing, but it also creates a challenge for businesses. How do you cut through the noise? Whatever your goal may be for putting your business on social platforms (increase brand awareness, generate leads...
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December 30, 2020 Sage Larson

How to Get Clients Through Instagram
Wait... It's possible to get screen printing clients through Instagram? It sure is — if you play it right. Cory Romeiser, photographer and graphic designer for Golden Press Studio, shares his top three tips for getting clients you want through Instagram.
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December 28, 2020 Sage Larson

How to Establish a Brand
Side hustles are becoming more common as people decide the traditional nine-to-five doesn’t cut it any longer. Needing to diversify their sources of income, many have turned to starting up a screen printing side business. Whether you want to print for others or start your own clothing line, launching the new business will require more work than investing in the supplies and equipment. You'll need to develop a brand that stands out from the crowd, cuts through the noise, and speaks to your future customers. Learn how to establish a strong, unique, intriguing brand by delving into the depths of brand identity, brand voice, logos, and visual elements.
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December 11, 2020 Sage Larson

Establishing a Brand: Creating Visual Elements

Creating engaging photos, intriguing videos, and attention-grabbing websites is crucial these days. According to Opt In Monster, 69% of Americans have shopped online so far in 2020. They predict that 91% of Americans will be shopping online by 2023. Therefore, it's safe to say that your business needs to be online. Making a plain website will not be enough though. Currently, 1.3 million businesses use e-commerce in the US, according to Kommando Tech.

For your brand to be successful, you'll need to cut through the noise. Digital Content Manager Robb Cummings and Creative Director Ryan Moore have shared their wisdom to create stellar photos, videos, and web designs.

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May 26, 2020 Sage Larson

From Shirt to Tree — How a Print Shop Has Made Their Mission to Give Back to the Environment a Reality
A screen print shop on the coast of Oregon gives back to the environment. With every product sold, they plant eight trees through a nonprofit. Learn their story about how they developed their clothing brand, how they grew, and how they came to giving back.
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May 8, 2020 Ryan Moor

Three Tips for Selling Face Masks
The face mask demand changes daily. More screen printing shops and promotional products distributors are starting to sell masks. Stay ahead of your competition. Here are three simple tips to help you be successful in the mask game.
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May 1, 2020 Sage Larson

How to Build a Clientele for Your New Screen Printing Business
It's hard to run a business if you don't have any customers. Building your clientele base is one of the biggest hurdles a new business owner faces (other than the fun, upfront costs). Let's look at the different ways you can let the world know about your new screen printing business.
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April 22, 2020 Sage Larson

Supporting Local – Watch the Printers Roundtable
Last week, a group of screen printers gathered to chat about what supporting local means to them. From building customer relationships to creating educational videos, these printers have a variety of ways they've continued to make an income while giving back to their community and the screen printing community.
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April 17, 2020 Sage Larson

The Lifestyle of Owning a Screen Printing Side Business
Once you get the ball rolling for your screen printing side gig, it's hard not to let it seep into most aspects of your life. Don't blame ya. This is your passion. It's your me-time. A lot of other Americans feel the same way. According to Bankrate, 4 in 10 Americans have a side business and make around $8k annually. Side hustles are popular and profitable, but they can fall apart if you don't set up the time, space, and budget for it.
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